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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Cultivating a Thriving Club Culture: Insights from Industry Leaders

In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice to have—it's essential when attracting new...

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You Don't Need to Hire A HubSpot Partner Agency, Or Do You?

This blog was originally posted on February 24, 2022, but has since been updated for relevance and accuracy. Private clubs today are making...

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Attracting the Right Members with Your Club Stories

One of the most common refrains I hear when visiting with club leaders around the country is this: “We have a great story to tell, but we don’t do a...

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Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time

Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job...

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Why Private Club Membership Directors Need to Sell

The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors (and I mean almost all) at any...

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Private Club Growth

Private Club Growth: Stop Reacting, Start Building [Podcast]

Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...

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Managing Shifting Demographics in Private Clubs [Podcast]

John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...

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Private Club Marketing MVP: Your Club Website

In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...

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Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.

As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...

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Union League of Philadelphia

Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]

Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...

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5 Essentials for Successful Private Golf Club Marketing

There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...

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Private Club Leadership: How Great Leaders Create Star Followers

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...

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video mistakes that drive video producers crazy

6 Deadly Video Mistakes That Drive Producers Crazy

I'm not much of a cook, but I still love to watch cooking shows on TV. In fact, that's probably why I watch so many cooking shows. There's something...

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The Heart of StoryTeller: Our Common Set of Values and Beliefs

You know how company core values go: Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat...

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managing private club waitlists

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...

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Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...

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4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

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What Impact Does Social Media Have on Mainstream Media?

Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...

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