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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

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When Does It Make Sense to Outsource Content Marketing?

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in...

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Uncover Your Company Stories Like a Veteran Reporter

Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair...

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Editorial Meetings that Fuel Interesting Brand Stories

“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams...

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Why Storytelling for Business Matters and How to Start

“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...

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Why Organic Search Beats Paid Search Over the Long Term

Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a...

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What You Need to Know Before Hiring a Digital Marketing Agency

Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with...

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A Talk with John Arms: The Power of Online Video Advertising

“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO of Minneapolis-based Wingnut Advertising. Arms...

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5 Journalism Principles that Should Guide Your Content Strategy

I'm surprised by how often people question me when I compare content marketing to journalism. Perhaps it's my newsroom background, but it seems...

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The Fall of Traditional Media and Rise of Content Marketing

Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of...

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Content Marketing is Growing, is Quality Content Lacking?

B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating...

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Making Content Marketing Your Best Lead Gen Tool

Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do...

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[REVIEW] HubSpot Content Marketing Certification

As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts...

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StoryTeller Wins 4th Midwest Regional Emmy® Award

From the beginning, I thought it would be fun to have a video company that could produce video content powerful enough to win awards. Back in 2005, I...

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5 Ways to Tell Your Story So People Actually Care

One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to...

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Find and Share the Inspirational Stories in Your Company

Identifying inspirational stories within your company is a challenging proposition. Not because they don’t exist, but because we sometimes overlook...

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Common Marketing Questions: Do People Read Blogs?

Did you ever notice how many times we use words that don't really mean what we're saying? Out-of-date sayings like dial a phone number, when phones...

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The One Simple Question to Help Identify the Elements of a Story

I learned one of the most important lessons of my career before it actually began. The key question that helps me determine the elements of a story,...

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Measuring the Effectiveness of Traditional Marketing

Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing...

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