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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

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From Boomers to Millennials: Club Marketing Across Generations [Episode 16]

Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...

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Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]

The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...

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Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work

For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue...

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Creating a Sales Culture: Driving Exponential Growth at Columbine CC

Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...

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What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]

Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...

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Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]

Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...

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Building the Perfect Club Website (Joe Jerome) [Episode 11]

When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...

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Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]

Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...

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Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]

Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....

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Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]

When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...

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Storytelling for Clubs [Episode 7]

Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...

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Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]

Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...

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Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]

Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...

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Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]

It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting...

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How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]

How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...

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Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]

How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...

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Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]

If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales and marketing at Hazeltine National Golf Club in...

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Why Inbound Marketing Should Be Part of Your Golf Marketing Plan

We've seen inbound marketing work as an effective strategy for a wide variety of industries — but one industry stands out as one of the greatest fit...

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