Club Marketing for Multiple Generations [Episode 21]
Ed Heil: November 06, 2018
You want a younger membership yet you need to retain your existing legacy members, as well. But...
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
The Right Match: Online Process Connects Clubs and Prospective Members
Ed Heil: October 24, 2018
What if finding your ideal golf club was like online dating? You get matched with the club that’s...
Choosing a CRM that Works for Your Private Club [Episode 18]
Ed Heil: October 17, 2018
The sales cycle in the private club industry can be a long one. It might even take years from the...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Ed Heil: October 09, 2018
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Ed Heil: October 01, 2018
Connecting with your target audience is essentially the purpose of marketing. The challenge is...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
Ed Heil: September 17, 2018
The road to sustainability for private clubs is one that requires vision and discipline, according...
Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work
Ed Heil: August 10, 2018
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Ed Heil: July 16, 2018
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media,...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at...
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
Ed Heil: June 04, 2018
When things go wrong, we like to point the finger at people or policies, putting the blame on...
Storytelling for Clubs [Episode 7]
Ed Heil: May 30, 2018
Storytelling has become popular vernacular in the marketing world, and why not? We love stories!...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Ed Heil: May 23, 2018
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Ed Heil: May 15, 2018
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to,...
Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]
Ed Heil: May 07, 2018
It's been proven for years that businesses that blog receive more leads than those that do not....
How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
Ed Heil: May 03, 2018
How does a club with more than 130-years of history transform its member communication and drive...
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
Ed Heil: April 30, 2018
How do you appeal to the younger generation without alienating your traditional member base? That's...
Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]
Ed Heil: April 18, 2018
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
Ed Heil: March 09, 2018
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but...
Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings
Ed Heil: January 15, 2018
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In...
Why Blog? A Scalable Process for Increasing Your SEO
Ed Heil: January 02, 2018
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why...
When HubSpot is Not Right for Your Business
Ed Heil: September 01, 2017
HubSpot is a really powerful marketing automation software that has provided great results for many...
Big Questions: What Makes a Story Newsworthy?
Ed Heil: June 29, 2017
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like...
When Does It Make Sense to Outsource Content Marketing?
Ed Heil: June 09, 2017
How long does it typically take you to write a 500-word blog post for your company? If your answer...
Uncover Your Company Stories Like a Veteran Reporter
Ed Heil: May 24, 2017
Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin...
Editorial Meetings that Fuel Interesting Brand Stories
Ed Heil: May 05, 2017
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of...