Ed Heil: August 17, 2021
Many clubs struggle to write content that focuses on their members instead of themselves. Although...
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Ed Heil: March 18, 2021
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...
Ed Heil: March 10, 2021
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...
Ed Heil: February 25, 2021
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...
Ed Heil: February 10, 2021
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...
Ed Heil: September 22, 2020
This year of unprecedented change has created equally unprecedented challenges for nonprofit...
Ed Heil: January 15, 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression....
Ed Heil: November 27, 2019
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
Ed Heil: May 21, 2019
Running a multi-million dollar enterprise is serious business and private club managers know it’s...
Ed Heil: April 12, 2019
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Ed Heil: February 19, 2019
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account...
Ed Heil: December 13, 2018
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common?...
Ed Heil: December 13, 2018
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead...
Ed Heil: November 06, 2018
You want a younger membership yet you need to retain your existing legacy members, as well. But...
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
Ed Heil: October 24, 2018
What if finding your ideal golf club was like online dating? You get matched with the club that’s...
Ed Heil: October 17, 2018
The sales cycle in the private club industry can be a long one. It might even take years from the...
Ed Heil: October 09, 2018
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...
Ed Heil: October 01, 2018
Connecting with your target audience is essentially the purpose of marketing. The challenge is...
Ed Heil: September 17, 2018
The road to sustainability for private clubs is one that requires vision and discipline, according...
Ed Heil: August 10, 2018
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has...
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
Ed Heil: July 16, 2018
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media,...
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not...
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite...
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at...
Ed Heil: June 04, 2018
When things go wrong, we like to point the finger at people or policies, putting the blame on...
Ed Heil: May 30, 2018
Storytelling has become popular vernacular in the marketing world, and why not? We love stories!...
Ed Heil: May 23, 2018
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone...