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Strategic Club Marketing Straight from School [Ep. 30]
Ed Heil: March 18, 2021
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Ed Heil: March 10, 2021
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
Ed Heil: February 25, 2021
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Ed Heil: February 10, 2021
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...
How to Create a Dynamite Nonprofit Gala Using Only Video
Ed Heil: September 22, 2020
This year of unprecedented change has created equally unprecedented challenges for nonprofit...
Continuing Education: Marketing Certifications and Resources for 2020
Ed Heil: January 15, 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression....
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Ed Heil: November 27, 2019
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Ed Heil: May 21, 2019
Running a multi-million dollar enterprise is serious business and private club managers know it’s...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
Ed Heil: April 12, 2019
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Ed Heil: February 19, 2019
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account...
Developing Manufacturing Process Videos that Drive New Business
Ed Heil: December 13, 2018
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common?...
How Overcommunication Helped This Club Grow Membership During Renovations
Ed Heil: December 13, 2018
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead...
Club Marketing for Multiple Generations [Episode 21]
Ed Heil: November 06, 2018
You want a younger membership yet you need to retain your existing legacy members, as well. But...
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
The Right Match: Online Process Connects Clubs and Prospective Members
Ed Heil: October 24, 2018
What if finding your ideal golf club was like online dating? You get matched with the club that’s...
Choosing a CRM that Works for Your Private Club [Episode 18]
Ed Heil: October 17, 2018
The sales cycle in the private club industry can be a long one. It might even take years from the...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Ed Heil: October 09, 2018
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Ed Heil: October 01, 2018
Connecting with your target audience is essentially the purpose of marketing. The challenge is...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
Ed Heil: September 17, 2018
The road to sustainability for private clubs is one that requires vision and discipline, according...
Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work
Ed Heil: August 10, 2018
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Ed Heil: July 16, 2018
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media,...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at...
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
Ed Heil: June 04, 2018
When things go wrong, we like to point the finger at people or policies, putting the blame on...
Storytelling for Clubs [Episode 7]
Ed Heil: May 30, 2018
Storytelling has become popular vernacular in the marketing world, and why not? We love stories!...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Ed Heil: May 23, 2018
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Ed Heil: May 15, 2018
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to,...