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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Driving Measurable Results from Your PR Strategies

For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media...

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Finding the StoryTellers: Directions to Westside Center [video]

We love our new offices. We love the big windows, high ceilings, and industrial-tech feel of our cool new space in the newly-renovated Westside...

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paper airplanes

Lessons in Leadership: Are YOU the Company Culture Problem?

Your team is uninspired, they lack the fire and passion that you feel they should have to perform their job at the highest level and you can’t...

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someone sitting in a window working on a laptop

StoryTeller's On The Move [video]

After more than seven years in Bloomington, the StoryTellers packed up our computers, our Emmys, and some very fond memories — to move to our brand...

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typewriter camera pen on desk

Our StoryTeller Secret: Keeping It Real

I’m not a fan of fake things. I prefer wood to plastic. Real food over processed foods. Fake people drive me nuts, and I’d rather read non-fiction...

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construction being done on office

StoryTeller's New Start

When we close the door for the final time, turn in our keys and head to our new office space in St. Louis Park at the end of the month, a new era for...

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Your Best Gift This Holiday Season

This time of year I harken back to the words of my mother who has long said, "things don't fill you up." And yet, many of us, me included, spend...

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Create a Content Strategy that Converts

What's your content strategy for next year? Do you have your narrative dialed in? Ready to roll out the new content calendar? How about this? Start...

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StoryTeller 2016: Oh The Times, They Are A Changin'

With sights set squarely on 2016, we at StoryTeller are preparing for what we believe will be a transformational year. For starters, we’re planning a...

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What Is Inbound Marketing? 5 Simple Steps to Connect With Customers

Admit it. If you've ever been asked to explain inbound marketing to somebody, you've stumbled through basic terms like "create content" and "capture...

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Our Favorite Twin Cities PR Agencies

When we made the decision to focus on inbound marketing and video marketing as our core business we needed Twin Cities PR agencies to recommend for...

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How to Send a Press Release in the Digital Age

The press release is still a viable communications tool for organizations hoping to disseminate newsworthy information to the masses, contrary to the...

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StoryTeller Turns 10 Years Old

Happy birthday, StoryTeller! Wow, where did the years go? Seems like just the other day you were born and now look at you. 10-years old. I swear, I...

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What is Inbound Marketing?

What is inbound marketing and how is inbound marketing different than content marketing? HubSpot coined the phrase "inbound marketing" back in 2006...

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close up of wine glasses

Haskell’s Joins StoryTeller Media + Communications’ Family of Partners

We are delighted to welcome a new partner to our Minneapolis inbound marketing agency. Haskell’s, a leading Minnesota wine shop and family-owned...

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Paul Apap — The Most Unselfish Person: Stories for the Soul [VIDEO]

Paul Apap takes on ALS with courage and an unselfish heart. Selflessness. It's a trait that is admired and difficult for most of us to practice, let...

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Timing is Everything: Understanding the Best Times to Pitch Media

Understanding the best time to pitch the media can make or break your attempt to garner the attention of the local news media. Interestingly, most...

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Social Media is a Dialogue, Not a Monologue

I was reading a book the other day (PR 2.0: New Media, New Tools, New Audiences - check it out) that suggested that PR is moving back to it's...

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