Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Kathy Heil: July 16, 2024
Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows...
Maggie Heil: June 20, 2024
Since 2005, StoryTeller has been a trailblazer in video production and marketing, serving diverse...
Kathy Heil: May 29, 2024
It's an exciting occasion when professionals from our industry can come together, sharing insights...
Kathy Heil: May 16, 2024
Why does the future of online marketing look different for private clubs compared to now? It's no...
Kathy Heil: May 09, 2024
In the ever-evolving digital landscape, blogs have become a powerful tool for private club...
Ed Heil: May 02, 2024
Most successful businesses have a defined and repeatable sales process. One that identifies the...
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Lisa Schmidtke: April 26, 2024
How to Decide Between DIY and Professional Services for Your Next Project
Kathy Heil: April 09, 2024
As a General Manager of a private club, you bear the weight of expectations from your board and key...
Kathy Heil: March 04, 2024
If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving...
Ed Heil: February 12, 2024
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as...
Ed Heil: February 02, 2024
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you...
Ed Heil: January 10, 2024
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are...
Kathy Heil: October 23, 2023
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events,...
Kathy Heil: September 08, 2023
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all...
Kathy Heil: August 01, 2023
Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a...
Kevin Page: June 21, 2023
Few things feel better than getting an email or phone call from one of your favorite members with...
Kathy Heil: April 12, 2023
America's private clubs are at a crossroads.
Kevin Page: April 05, 2023
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and...
Kathy Heil: February 24, 2023
The next generation private club member — your future looks pretty slim without them, yet your...
Kathy Heil: February 15, 2023
This blog was updated for relevance and accuracy on October 15, 2024. Like most businesses, private...
Lisa Schmidtke: December 21, 2022
My husband and I often joke that we grew up in country clubs. The joke is that we both grew up...
Kathy Heil: December 13, 2022
Most marketing agencies or club technology platforms want to start with a website redesign. They...
Kathy Heil: November 29, 2022
What will 2023 bring for private club memberships? That question is on the minds of private club...
Kevin Page: November 18, 2022
When was the last time you went to the second page of Google's search results? Can you even...
Ed Heil: November 17, 2022
This blog was updated for relevance and accuracy on September 2, 2025.
Amanda Weldon: September 01, 2022
Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is...
Ed Heil: March 30, 2022
This blog was updated for accuracy and relevance on August 26, 2025.
Kathy Heil: November 22, 2021
For many private clubs and golf communities, the pandemic accelerated national interest in the...
Kathy Heil: August 30, 2021
This blog was updated for relevance and accuracy on September 2, 2025.
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Ed Heil: March 18, 2021
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...
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