Growing GHIN Participation: Digital Marketing That Actually Works for Golf Associations
The USGA's "Grow the Game" initiative is a driving force for Allied Golf Associations (AGAs) across the country. While major tournament...
How the Minnesota Golf Association Successfully Transitioned to HubSpot for Golf Associations
When the Minnesota Golf Association (MGA) recognized that their outdated technology stack was hindering their ability to serve golfers across the...
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Incorporating Advanced Workflows to Convert More Leads to Customers
One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead...
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Are You in the 63% Navigating Without a Content Marketing Strategy?
Does the phrase “develop your yearly marketing strategy” make you cringe? You're not alone. Traditionally, these documents have been long, tedious,...
AI Insights From INBOUND 2023
The takeaways and impact from INBOUND 2023 have stuck with me. The moment I stepped into the Boston Convention Center, I immediately knew I was in...
Membership Referral Programs: 3 Solutions for the Challenges Clubs Face
Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...
A Young Golfer's View of Country Club Marketing to Millennials
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....
6 Essential SEO Optimization Tactics for Golf & Country Club Websites
When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...
Why Closed-Loop Marketing is Essential to Your Success
We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends...
Drive Club Membership: 3 Lead Generation Strategies for Your Website
Private clubs pride themselves on being the best when it comes to customer service and community. But there's one way that you might be failing to...
Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club
Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels...
Attending HubSpot's INBOUND 2019? Here's How to Get the Most Out of It
HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights, check out our Inbound 2018 Recap blog for all our...
The Beginner's Guide to Digital Marketing Analytics
Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad...
The Modern Marketing Playbook: New Tactics to Try in 2019
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...
5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019
As we kick off the new year, it can be difficult to come up with new, creative and unique promotional ideas that will help you meet your goals. If...
Don't Forget About Content When You Outsource Lead Generation
Every company wants to exceed their business and sales goals. But what happens when you don’t have the right internal team members or infrastructure...
INBOUND 2018 Recap: Our Favorite Sessions and Takeaways
Sadly, #INBOUND18 has come and gone! Five members of the StoryTeller team spent the week sharing insights, links, and takeaways from their favorite...
Attract, Convert, Close: Free Tools to Modernize Your Club Marketing
If it's your job to get new members to join your club, you know traditional club marketing methods don’t yield great results. If you’ve been inspired...
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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
6 Tested Ways to Grow Blog Traffic to Your Website
More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is no magic formula for driving more viewers to your...
17+ Must-Have HubSpot Integrations for Your Sales and Marketing Needs
As a millennial marketer, I love data in every shape and size. Gathering information on my target audience and specific sales leads allows me to...
How I Used Data Analytics to Increase Our Content Quality
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...
Align Content to the Sales Process To Get Better Marketing Results
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...
6 Tools to Supercharge Your Content Marketing Results
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of...
Struggling with HubSpot? 6 Signs It Might Be Your Marketing Strategy
A lot of marketers using HubSpot believe they will have more leads coming in the door than they can handle simply by subscribing to the software....
Leveraging User-Generated Content to Expand Your Content Team
When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or...
These 4 Mistakes Will Destroy Your Conversion Rate
If you're a digital marketer, you've probably been there: excited about the new content you just released, even more excited when you see it's...
How to Be an Effective Email Marketer (And Stop Spamming People)
The StoryTeller team just returned from HubSpot's INBOUND Conference in beautiful Boston. We laughed, shared stories, were inspired, and now we're...