Your CRM is Your Club’s Competitive Edge
Let’s be honest—would you play 18 holes with just a putter? Of course not. But when you manage your membership pipeline without a sales-focused CRM,...
Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.
Let’s be honest—would you play 18 holes with just a putter? Of course not. But when you manage your membership pipeline without a sales-focused CRM,...
This article was featured by Boardroom Magazine on November 9, 2024. Click here to read the full LinkedIn article. Old-school advertising has never...
Private club managers and membership directors face a common challenge: maintaining strong relationships with potential members while efficiently...
As a marketing agency specializing in private clubs, we've seen how the right technology can significantly impact membership growth. Every private...
For private clubs, blogging might not be the first marketing strategy that comes to mind. However, as Greystone Golf & Country Club Membership...
Some have “back-to-school” on their minds, but it’s “back to INBOUND” for our team and clients! Whether you're just starting with HubSpot or have...
Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows it intimately. Petti, the Chief of Staff and...
It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....
Why does the future of online marketing look different for private clubs compared to now? It's no secret that reaching out to millennials is crucial...
In the ever-evolving digital landscape, blogs have become a powerful tool for private club membership directors looking to drive more membership...
As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to...
If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...
Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...
Most marketers struggle to increase traffic to their websites, as there are a lot of ways to get from "point A to point B."
America's private clubs are at a crossroads.
Many marketers and small business owners think that when it comes to lead generation an internal team is the only way—however, there are a myriad of...