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Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

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Revamping Club Membership: Sandra Petti’s Journey with HubSpot

Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows it intimately. Petti, the Chief of Staff and...

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Harnessing Technology for Club Success

Harnessing Technology for Club Success: Lessons from Industry Insiders

It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....

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Elevating Private Club Marketing Into the Digital Age

Elevating Private Club Marketing Into the Digital Age

Why does the future of online marketing look different for private clubs compared to now? It's no secret that reaching out to millennials is crucial...

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The Strategic Role of Blogging in Private Club Marketing

From Leads to Loyalty: The Strategic Role of Blogging in Private Clubs

In the ever-evolving digital landscape, blogs have become a powerful tool for private club membership directors looking to drive more membership...

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private club managers

Why Private Club Managers Don’t Make Good Marketers (And Why It’s Not Their Fault)

As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to...

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Revolutionizing Membership Marketing With Melissa Hansen

If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...

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Content Marketing for Private Clubs: The Importance of Blogs

You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...

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Club Homepage Examples

A Tour Of Home (Pages): The Best Private Golf Club Websites

Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...

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Three Oaks: Elevating Private Club Sales and Marketing

Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...

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6 Surefire Ways to Generate Organic Leads and Increase Traffic

Most marketers struggle to increase traffic to their websites, as there are a lot of ways to get from "point A to point B."

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outsourced lead generation

Outsourced Lead Generation: Why Hire a Marketing Agency?

Many marketers and small business owners think that when it comes to lead generation an internal team is the only way—however, there are a myriad of...

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Core values, Team culture, Company awards

STMC Impact Award Winners

StoryTeller’s core values (problem solver, lock-down reliable, driven to mastery, inspire by example, and get shit done) are at the center of...

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Attract New Members: Your Private Club Website Isn't Just for Member Engagement

The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...

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Should I Start a Blog, Vlog, or Podcast?

Vlog, blog or podcast? Which one is right for you? A successful digital marketing strategy doesn’t mean doing “a little bit of everything.” Instead,...

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Girl using pen on calculator planning private club marketing budget.

Planning and Pitching Your Private Club Marketing Budget

Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...

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Our Favorite Minneapolis Marketing Agencies

It's difficult to make broad comparisons between marketing agencies in Minneapolis and those in other parts of the country, as the quality and...

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Private club ace your website redesign

Ace The Website Redesign For Your Private Club

Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...

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