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Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

CRM

Your CRM is Your Club’s Competitive Edge

Let’s be honest—would you play 18 holes with just a putter? Of course not. But when you manage your membership pipeline without a sales-focused CRM,...

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Thinking outside the box

Beyond the Brochure: 6 Non-Traditional Marketing Tactics for Clubs

This article was featured by Boardroom Magazine on November 9, 2024. Click here to read the full LinkedIn article. Old-school advertising has never...

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HubSpot

Help Your Club Work Smarter, Not Harder with HubSpot's Free Tools

Private club managers and membership directors face a common challenge: maintaining strong relationships with potential members while efficiently...

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Computer technology

The Top Three Technology Tips for Driving Membership Growth

As a marketing agency specializing in private clubs, we've seen how the right technology can significantly impact membership growth. Every private...

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Unlocking the Power of Storytelling: Why Private Clubs Should Embrace Blogging

For private clubs, blogging might not be the first marketing strategy that comes to mind. However, as Greystone Golf & Country Club Membership...

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The HubSpot INBOUND Stage from 2023

What to Expect at INBOUND 2024: What Marketers Need to Know

Some have “back-to-school” on their minds, but it’s “back to INBOUND” for our team and clients! Whether you're just starting with HubSpot or have...

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Woman typing on computer keyboard

Revamping Club Membership: Sandra Petti’s Journey with HubSpot

Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows it intimately. Petti, the Chief of Staff and...

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Harnessing Technology for Club Success

Harnessing Technology for Club Success: Lessons from Industry Insiders

It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....

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Elevating Private Club Marketing Into the Digital Age

Elevating Private Club Marketing Into the Digital Age

Why does the future of online marketing look different for private clubs compared to now? It's no secret that reaching out to millennials is crucial...

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The Strategic Role of Blogging in Private Club Marketing

From Leads to Loyalty: The Strategic Role of Blogging in Private Clubs

In the ever-evolving digital landscape, blogs have become a powerful tool for private club membership directors looking to drive more membership...

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private club managers

Why Private Club Managers Don’t Make Good Marketers (And Why It’s Not Their Fault)

As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to...

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Revolutionizing Membership Marketing With Melissa Hansen

If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...

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rawpixel-668353-unsplash

Content Marketing for Private Clubs: The Importance of Blogs

You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...

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Club Homepage Examples

A Tour Of Home (Pages): The Best Private Golf Club Websites

Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...

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Man approaching putting green

Three Oaks: Elevating Private Club Sales and Marketing

Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...

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people looking at analytics on a table

6 Surefire Ways to Generate Organic Leads and Increase Traffic

Most marketers struggle to increase traffic to their websites, as there are a lot of ways to get from "point A to point B."

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outsourced lead generation

Outsourced Lead Generation: Why Hire a Marketing Agency?

Many marketers and small business owners think that when it comes to lead generation an internal team is the only way—however, there are a myriad of...

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