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Does Your Membership Director Have the Right Tools and Skills?
Kathy Heil: July 11, 2019
This blog was updated for relevance and accuracy on February 11, 2025.
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (4)
Modernizing Membership Marketing Begins in the Boardroom
Kathy Heil: June 03, 2019
From coast to coast, there is fantastic momentum sweeping across the private club industry....
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
Ed Heil: April 12, 2019
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Innovation With Club Marketing Starts With Technology and Data
Kathy Heil: March 08, 2019
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few...
How Overcommunication Helped This Club Grow Membership During Renovations
Ed Heil: December 13, 2018
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Kathy Heil: November 27, 2018
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a...
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
Attract, Convert, Close: Free Tools to Modernize Your Club Marketing
Kevin Page: August 03, 2018
If it's your job to get new members to join your club, you know traditional club marketing methods...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
An Outsider's Perspective on Private Club Marketing
Kathy Heil: July 03, 2018
The national number of full-service country clubs continues to decline. We are all too aware of the...
Membership Marketing Starts With Lead Management
Kathy Heil: May 10, 2018
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in...
Video Storytelling Creates Connections for Private Clubs
Kathy Heil: April 18, 2018
This blog was updated for accuracy and relevance on March 6, 2025.
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
Ed Heil: March 09, 2018
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but...