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Maggie Heil

digital communications

Private Club Communications That Engage Members

Inspiring club communication doesn’t just fill inboxes. Done right, it creates belonging. It inspires people to show up, let members know they...

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family golfing

Finding Your Club’s Unique Voice: The Foundation of Every Great Anthem Video

Think of a Nike commercial that makes you want to lace up your shoes and chase greatness — even if you’re not an athlete. Or an Apple launch video...

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golf trends

Inside the Mid-Year Golf Life Navigators Report: Trends Shaping Private Clubs

Golf Life Navigators recently released their 2025 Mid-Year Buying Trends Report, insights that were compelling enough to catch the attention of The...

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teamwork

The Culture Conversation Club Leaders Can’t Ignore: How Your Staff Should Shape Your Strategy

Private clubs have never faced greater pressure to deliver truly exceptional member experiences. As member expectations continue to rise, clubs are...

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The Future of Country Clubs: Making Space for the Next Generation

Inevitably, country club members are getting older, and the average member age falls around 55 years old. While tradition still holds value, that...

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What Private Club Leaders Need to Know Before Producing a Club Video

It’s been said that a picture is worth a thousand words—so what does that make video worth?

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What to Post This Summer: Social Media Tips for Private Clubs

By now, summer is in full swing at your club. The pool’s been open for weeks, the courts are booked, and your events calendar is probably more packed...

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Behind the Curtain: Why Strong Governance Makes or Breaks Private Clubs

Many private clubs are constantly updating facilities, investing in new amenities, and revamping their online presence. These visible improvements...

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social media

Which Social Media Channels Should Your Club Be Using?

Many private clubs want to do more with social media but run into roadblocks. For membership directors and general managers juggling dozens of...

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The Complete Guide to Social Media for Private Clubs

Many private clubs want to do more with social media but run into roadblocks. For membership directors and general managers balancing dozens of...

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press conference

Why Every Club Leader Needs a Crisis Management Plan

When most private club leaders think about crisis management, they picture large corporations in the headlines—national chains dealing with food...

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teddy heil storyteller

Welcoming Teddy Heil: Driving Client Growth with HubSpot

We’re excited to introduce Teddy Heil, the newest addition to the StoryTeller team! As a member of our growth team, Teddy brings a strong background...

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hiring

The Impact of Behavioral Assessments on Club Culture: A Conversation with Jodie Cunningham

When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team member shapes the member experience and, in turn,...

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Golfer holding a 20 dollar bill

Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees

In the world of private clubs, continually adjusting initiation fees and membership dues has become a common practice. While these changes might seem...

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Change Communication: Why Communication is the Key to Private Club Success

In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change management and communications expert. Bret brings...

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video production supplies

20 Essential Video Production Questions to Ask Before Creating a Private Club Video

In the private club industry, storytelling is a proven approach for clubs to differentiate themselves. Your club’s identity, culture, and member...

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waiting in a line

Private Club Waitlists and Member Attrition: What the Data Tells Us

The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm and averaging 70 prospective members per club. But...

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website

5 Website Features That Help Private Clubs Attract New Members

Keeping your club’s waitlist full is no small task. Even with top-tier amenities and a strong community, if potential members can’t find your club...

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