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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Content Marketing (4)
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
How I Used Data Analytics to Increase Our Content Quality
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...
Content Metrics: 5 Trackable Targets to Help You Reach Your Goals
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...
Align Content to the Sales Process To Get Better Marketing Results
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...
Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In case you missed it, the Vikings beat the New...
Why Blog? A Scalable Process for Increasing Your SEO
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why blog?" every single month, which tells us that blogging...
6 Tools to Supercharge Your Content Marketing Results
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of...
Leveraging User-Generated Content to Expand Your Content Team
When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or...
Content Pillars: New SEO Tactic Answers the Long-Form Content Question
Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most...
Harness the Power of Business Storytelling Through Video
It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly...
Harnessing the Power of Digital Marketing: It's All About Strategy
People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning...
Is Brand Journalism Just for Big Businesses?
The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It...
Are You in the 63% Navigating Without a Content Marketing Strategy?
Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents have been a...
Don't Waste Time Writing Company Blogs Until You Do These 6 Things
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a...
Traffic vs. Conversion: Laser-Focused Marketing Tactics for Growth
Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a...
The Pros and Cons of a Content Syndication
Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra...