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The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Content Marketing (3)
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
5 Customer Acquisition Tactics Every Business Should be Using
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting...
The Modern Marketing Playbook: New Tactics to Try in 2019
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
How I Used Data Analytics to Increase Our Content Quality
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...
Content Metrics: 5 Trackable Targets to Help You Reach Your Goals
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...
Align Content to the Sales Process To Get Better Marketing Results
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...
Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In case you missed it, the Vikings beat the New...
Why Blog? A Scalable Process for Increasing Your SEO
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why blog?" every single month, which tells us that blogging...
6 Tools to Supercharge Your Content Marketing Results
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of...
Leveraging User-Generated Content to Expand Your Content Team
When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or...
Content Pillars: New SEO Tactic Answers the Long-Form Content Question
Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most...
Harness the Power of Business Storytelling Through Video
It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly...
Is Brand Journalism Just for Big Businesses?
The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It...
Don't Waste Time Writing Company Blogs Until You Do These 6 Things
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a...
Traffic vs. Conversion: Laser-Focused Marketing Tactics for Growth
Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a...
The Pros and Cons of a Content Syndication
Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra...
What I Learned as a Journalist: 4 Secrets to Powerful Storytelling for Business
Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of...
Blogging is About Showcasing Your Thought Leadership
This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated...
If They’re Not Interested, You’re Not Interesting
There are certain products and services that are just fun to market. But there are many more products and services that just aren’t, well, sexy. Does...
3 Important Things to Nail Down Before You Start a Business Blog
Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it...
6 Signs that You Are the Used Car Salesmen of Digital Marketing
Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to...
Big Questions: What Makes a Story Newsworthy?
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all...
One Dangerous Mistake is Preventing Successful Buyer Persona Development
I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous...
Why Authentic Content May Be The Only Way to Reach Millennial Shoppers
Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the...