Crushing Club Marketing Blog

Why Private Club Culture Starts and Ends With the GM

Ed Heil: March 19, 2026

Key Takeaways " \n The general manager is the club's most important cultural force, serving...

Reimagining Golf Course Drone Video for Private Clubs

Ed Heil: March 12, 2026

Key Takeaways " \n \n Traditional drone video served clubs well, but viewer expectations have...

Behaving Badly at the Club: Inside the Cultural Shift

Ed Heil: March 05, 2026

Key Takeaways " \n \n The wave of younger members who joined during the pandemic has created a...

What a 70-Property Club Management Company Solved with Technology That Every Club Can Learn From

Ed Heil: March 02, 2026

Behind the Scenes of The Olympic Club Video: What Makes it so Good?

Ed Heil: February 25, 2026

Key Takeaways " \n \n Budget time appropriately - A four-minute video for a club with multiple...

Understanding Your Club's Food & Bev Problem with Surprising Data

Ed Heil: February 19, 2026

Key Takeaways " \n \n Food and beverage has nearly double the influence on overall member...

What Prospective Members Want to See on Your Club Website (Based on 50,000+ survey responses)

Kathy Heil: February 12, 2026

Key Takeaways " \n \n Prospective members care as much about your club's friendly culture as they...

Why Testimonial Videos Should Be Top Marketing Priority for Private Golf Communities

Ed Heil: February 05, 2026

Key Takeaways " \n \n Prospects spend months or years researching online before visiting - they...

Recession-Proofing Your Club: What Financial Resilience Looks Like in 2026

Ed Heil: January 29, 2026

Key Takeaways " \n \n Apply your professional expertise to your club. Board members wouldn't run...

Competitive Intel for Clubs: What Your Members Really Compare You To

Ed Heil: January 28, 2026

Key Takeaways " \n \n Your real competition isn't just other clubs. Younger prospective members...

Why Board Transitions Break Good Clubs (And How to Fix It)

Ed Heil: January 23, 2026

Key Takeaways " \n \n Stewardship over legacy - Board members should focus on leaving the club...

Solving Your Club's Culture Issue: 9 Things Your Club Should Stop Doing Today

Ed Heil: December 30, 2025

Key Takeaways " \n \n Transparency builds trust: Share project updates and reasoning behind...

Automation That Works: Simple Workflows That Help Membership Directors Get More Done

Kathy Heil: December 23, 2025

If you're a membership director today, you're essentially running a small business inside the club....

Golf Life Navigator Data: The Real Estate Factor in Membership Decisions

Kathy Heil: December 17, 2025

If you've ever wondered why a promising prospect went silent for six months, here's a likely...

The Complete Digital Member Journey: From Search to Signature

Maggie Heil: December 11, 2025

Private clubs have always succeeded by building strong relationships. But today, those...

The GM's Dashboard: 7 Digital Metrics That Actually Predict Club Success

Ed Heil: December 09, 2025

It’s easy for private clubs to fall into a risky pattern - especially in these times when 45% of...

What Three Industry Leaders Are Actually Seeing Heading into 2026

Ed Heil: December 05, 2025

A few weeks ago, Ed Heil from StoryTeller Club Marketing and two other industry leaders sat down...

Maximizing Your Golf Life Navigator Investment: How Marketing Automation Turns Leads into Members

Kathy Heil: December 02, 2025

You're doing everything right. You invested in Golf Life Navigators to connect with qualified...

The Private Club Member Lifecycle: Balancing Legacy and Future

Maggie Heil: November 25, 2025

Few people understand the private club world like Kris Butterfield Cance. She has spent more than a...

The Member Testimonial Framework: Beyond "I Love This Place"

Ed Heil: November 12, 2025

There's an ingrained resistance in the private club industry when it comes to member testimonials....

The Virtual Tour Your Prospects Actually Want: Why "Day in the Life" Videos Are Your Most Efficient Marketing Investment

Steve Mulholland: November 07, 2025

Your club's website showcases pristine fairways, elegant dining rooms, and state-of-the-art fitness...

Private Club Leadership is Changing: A Conversation with Joel Livingood

Maggie Heil: October 20, 2025

In talking to Joel Livingood, General Manager and COO of Interlachen Country Club, one thing became...

What Referral-Driven Clubs Get Wrong About Their Website

Ed Heil: October 16, 2025

"We don't really need a good website—we get most of our members from word of mouth."

The Hidden Cost of CRM Chaos: What Poor Systems Really Cost Clubs

Kathy Heil: October 14, 2025

I've had this conversation more times than I can count.

How AI Gives Private Club Staff More Time for Members

Ed Heil: October 09, 2025

One of the most compelling reasons people join private clubs is the personal attention they...

Multi-Generational Storytelling: Anthem Videos That Speak to All Members

Maggie Heil: October 01, 2025

Prospective members of private clubs are looking for a community that is rich with unique...

Empowering Your Staff: How Easy Website Updates Transform Club Operations

Maggie Heil: September 24, 2025

Managing the prospect-facing side of your website shouldn't feel complicated. For a long time,...

Building a Prospective Member Pipeline When Your Private Club Has a Waitlist

Maggie Heil: September 17, 2025

For many private clubs, a new member waitlist is the ultimate measure of success. After all, if...

Why Your Private Club's Brand Goes Beyond the Logo

Maggie Heil: September 10, 2025

It’s easy to think of a club’s logo as the brand. After all, it’s on apparel, signage, menus, and...

Growing GHIN Participation: Digital Marketing That Actually Works for Golf Associations

Kevin Page: September 03, 2025

The USGA's "Grow the Game" initiative is a driving force for Allied Golf Associations (AGAs) across...