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Revamping Club Membership: Sandra Petti’s Journey with HubSpot
Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows it intimately. Petti, the Chief of Staff and...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
CRM Management
CRM Success - The Importance of User Adoption
In 1987, Randall Smith from Florida Marketing International, Inc. created a tutorial on how to use Microsoft Word, which is now posted on YouTube...
Harnessing Technology for Club Success: Lessons from Industry Insiders
It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....
4 Things You Need Your CRM to Do for You
A customer relationship management (CRM) tool is valuable for any organization that has prospects or customers you need to keep track of. It can be a...
How to Discover New Membership Opportunities in Your Club’s Contact Database
Reaching club capacity and establishing a membership waitlist is every membership director’s dream.
HubSpot CRM Customizations for Better Lead Management and Conversions
We get it–we love the no-nonsense simplicity of Excel as much as the next person, but if your sales team is still relying on cumbersome spreadsheets...
3 Simple Steps to Ignite Your Private Club Lead Engagement Strategy
While numerous clubs possess a CRM, a significant number lack a universally embraced lead management process, leading to outdated or unreliable...