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The Hidden Cost of CRM Chaos: What Poor Systems Really Cost Clubs
Kathy Heil: October 14, 2025
I've had this conversation more times than I can count.
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
CRM Management
Website Integration Made Simple: Why Your Golf Association Needs More Than Just a Pretty Homepage
Ed Heil: August 13, 2025
Your association website currently handles the essentials well. Members can establish their GHIN...
How the Minnesota Golf Association Successfully Transitioned to HubSpot for Golf Associations
Kevin Page: August 06, 2025
When the Minnesota Golf Association (MGA) recognized that their outdated technology stack was...
7 Ways Membership Directors Can Work Smarter, Not Harder: Lessons from Sugar Mill Country Club
Kathy Heil: May 27, 2025
In the private club industry, membership directors often find themselves overwhelmed by manual...
Maximizing Golf Association Success with HubSpot: Practical Applications and Best Practices
Kathy Heil: April 29, 2025
In recent years, Allied Golf Associations (AGAs) have adopted HubSpot as their platform for member...
The Private Club Guide to HubSpot Success: 14 Mistakes That Cost You Members
Kathy Heil: April 10, 2025
If you're responsible for membership growth, retention, or management, and your club uses HubSpot,...
Your CRM is Your Club’s Competitive Edge
Kathy Heil: November 27, 2024
This blog was updated for relevance and accuracy on October 29, 2025.
How to Elevate Your Club's New Member Onboarding Experience
Lisa Schmidtke: November 07, 2024
Why is a strong onboarding process so important? The moment a new member joins your golf club, the...
Help Your Club Work Smarter, Not Harder with HubSpot's Free Tools
Kathy Heil: October 31, 2024
Private club managers and membership directors face a common challenge: maintaining strong...
The Top Three Technology Tips for Driving Membership Growth
Kathy Heil: October 17, 2024
As a marketing agency specializing in private clubs, we've seen how the right technology can...
Revamping Club Membership: Sandra Petti’s Journey with HubSpot
Kathy Heil: July 16, 2024
Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows...
CRM Success - The Importance of User Adoption
Lisa Schmidtke: June 13, 2024
In 1987, Randall Smith from Florida Marketing International, Inc. created a tutorial on how to use...
Harnessing Technology for Club Success: Lessons from Industry Insiders
Kathy Heil: May 29, 2024
It's an exciting occasion when professionals from our industry can come together, sharing insights...
4 Things You Need Your CRM to Do for You
Amanda Weldon: April 04, 2024
A customer relationship management (CRM) tool is valuable for any organization that has prospects...
How to Discover New Membership Opportunities in Your Club’s Contact Database
Nikki Andersen: February 19, 2024
Reaching club capacity and establishing a membership waitlist is every membership director’s dream.
HubSpot CRM Customizations for Better Lead Management and Conversions
Nikki Andersen: January 23, 2024
We get it–we love the no-nonsense simplicity of Excel as much as the next person, but if your sales...
3 Simple Steps to Ignite Your Private Club Lead Engagement Strategy
Amanda Weldon: January 18, 2024
While numerous clubs possess a CRM, a significant number lack a universally embraced lead...