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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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CRM Management

CRM Success - The Importance of User Adoption

In 1987, Randall Smith from Florida Marketing International, Inc. created a tutorial on how to use Microsoft Word, which is now posted on YouTube...

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Harnessing Technology for Club Success

Harnessing Technology for Club Success: Lessons from Industry Insiders

It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....

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What information should your CRM provide for your company? Tools to make better decisions.

4 Things You Need Your CRM to Do for You

A customer relationship management (CRM) tool is valuable for any organization that has prospects or customers you need to keep track of. It can be a...

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crm database management

How to Discover New Membership Opportunities in Your Club’s Contact Database

Reaching club capacity and establishing a membership waitlist is every membership director’s dream.

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HubSpot CRM

HubSpot CRM Customizations for Better Lead Management and Conversions

We get it–we love the no-nonsense simplicity of Excel as much as the next person, but if your sales team is still relying on cumbersome spreadsheets...

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lead engagement, lead engagement strategy

3 Simple Steps to Ignite Your Private Club Lead Engagement Strategy

While numerous clubs possess a CRM, a significant number lack a universally embraced lead management process, leading to outdated or unreliable...

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