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Making Content Marketing Your Best Lead Gen Tool
Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Content Marketing (7)
[REVIEW] HubSpot Content Marketing Certification
As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts...
Understanding the Building Blocks for an Inbound Marketing Pricing Retainer
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you...
5 Ways to Tell Your Story So People Actually Care
One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to...
Find and Share the Inspirational Stories in Your Company
Identifying inspirational stories within your company is a challenging proposition. Not because they don’t exist, but because we sometimes overlook...
How to Find the Right Content Marketing Agency for YOUR Company
According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an outside marketing agency are looking for an all-in-one...
Common Marketing Questions: Do People Read Blogs?
Did you ever notice how many times we use words that don't really mean what we're saying? Out-of-date sayings like dial a phone number, when phones...
35 Inspiring Quotes from Content Marketing Experts
Whether you're on your first cup of coffee for the morning or pushing through the last half hour of the day, there's nothing quite like an...
The One Simple Question to Help Identify the Elements of a Story
I learned one of the most important lessons of my career before it actually began. The key question that helps me determine the elements of a story,...
How to Create the Best PPC Campaigns for Lead Conversion
I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost...
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7 Examples of Highly-Converting Lead Forms
Picture this: You've spent hours working on that piece of advanced content or perfect set of lead nurturing emails, created a beautiful CTA, and...
Driving Measurable Results from Your PR Strategies
For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media...
Harnessing the Power of Digital Marketing: It's All About Strategy
This blog was updated for relevance and accuracy on December 17, 2024.
"How Often Should I Blog for SEO?" and Other Good Marketing Questions
I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great...
Storytelling Components: The 4 Laws of an Effective Company Story
Editor's Note: This post was updated for relevance and accuracy April 30, 2024. We spend a lot of time helping our clients choose and tell the...
5 Clever Ways to Leverage Existing Content to Maximize Lead Conversion
When it comes to inbound marketing, content is king. Inbound marketing is driven by the belief that every company has valuable content for any...
Blog Marketing Techniques: How to Choose a Topic for Your Post
So, you've started your blog. You've set up your template, you've picked out your font, and now you're staring at a blank screen. What are you...
Subscribe Now: The 5 Best Marketing Podcasts Under 30 Minutes
In the fast-paced world of marketing, it's crucial to be connected with the latest ideas, trends and information. Subscribing to blogs can be a great...