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What’s Our Story?

Start with Why

We exist to serve one purpose and that’s to help our clients reach their membership and marketing goals. It’s that simple. We believe people want an easy, frictionless buying process, not a sales pitch. Whether it’s investing in a club membership or a pair of shoes, consumers want real information to help make decisions. 

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Our team is passionate about enlightening club leaders on this process and empowering their teams to grow their club’s revenue.
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Meet the Team

ed heil
Ed Heil

CEO / President

Kathy Heil


amanda weldon
Amanda Weldon

Account Director

Amelia Opheim

Associate Account Manager

ashley tyllia
Ashley Tyllia

Team Support

hope waytas
Hope Waytas

Content Specialist

Jennifer Bergner

Video Producer

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Kevin Page

Managing Director

Lisa Schmidtke

Digital Advertising & Website Specialist

Melissa Nault

Web Design and Developer

Nicole Tweed

Account Manager

Nick Ehrenberg
Nick Ehrenberg

Sr. Content Strategist

Nikki Andersen

Account Manager

steve mulholland
Steve Mulholland

Director of Multimedia

Michelle Barclay

Human Resources

Robin Faust


A Culture Built on Core Values

Our culture is not built on foosball tables, company ping pong tournaments and team happy hours. We lean heavily on our Core Values to help us hire the right people, avoid dysfunctional culture and ultimately grow as a team. The right people for StoryTeller are hardwired for these core values and we celebrate each one equally.

Problem Solver

We thrive on solving problems. Everything from our client’s sales and marketing roadblocks to internal process issues. Tenacity and persistent problem solving pay off in our culture.

Driven to Mastery

If you think you know all there is to know, you’re not the right fit for us. We subscribe to the belief that if you’re not growing, you’re shrinking. When you’re driven to mastery, all things are possible. Grow with us, we’ll all reach amazing heights.

Lockdown Reliable

At the heart of trust is reliability. When you’re lockdown reliable, you will not let people down. You hit deadlines, you do what you commit to, and in the cases something goes awry, you become a problem solver to get shit done. 

Get Shit Done

People who get shit done typically do so in all aspects of life. We work really hard, because it’s part of our DNA and we’re totally accountable. People that thrive in our culture get tremendous satisfaction from getting shit done every single day. 

Inspire by Example

Let your life be an example for all to see, not just when you’re at work, but in all aspects of your life. We admire people who approach life with a positive attitude, treat others with kindness and inspire others with their outstanding character.

With core values like this, two things happen: outstanding culture becomes an outcome and when there’s a “culture miss”, everyone knows it. For what it’s worth, we like happy hours too. Learn more about our core values here.

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If you think you’re a fit, as a client or a team member, we’d like to hear from you. Check out our open positions, send us your resume, and let us know why you think you'd be a great fit for our team. Bonus points if you have HubSpot experience.