What’s Our Story?

Ed Heil

CEO / President

Twelve years in television news teaches a person a few things about producing content and powerful storytelling. Ed Heil used those elements to create the foundation in 2005, when storytelling was a nod to journalists and before it was a marketing buzzword. Today, Ed oversees initial client engagements and guides our teams. He is a proud graduate of Michigan State University where he earned a degree in Psychology.

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Kathy Heil

Partner

Kathy Heil is one of the owners of StoryTeller Media & Communications and leads the sales and marketing team. She specializes in helping small and medium businesses, and private clubs, leverage their online marketing presence to grow and track revenue. Originally from Detroit, Kathy is a Michigan State University graduate and has three children. Kathy enjoys golfing, biking, traveling, and is always up for joining you with a glass of wine.

StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has spent her career in sales specializing in both print and digital communications. Kathy blogs about inbound marketing, business development, and client relations.

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Amanda Weldon

Account Director

Amanda has a passion for collaborating with internal teams to help uncover key messaging and develop strategies that align with their overall business goals. With nearly a decade in the marketing industry on both the agency and in-house side, she specializes in managing multiple priorities simultaneously, turning ideas into actionable items.

A native of Minnesota, Amanda enjoys the live music scene in Minneapolis, exploring new hiking trails, visiting local breweries, and in true midwest-fashion, ranch dressing.

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Amanda Weldon

Account Director

Amanda has a passion for collaborating with internal teams to help uncover key messaging and develop strategies that align with their overall business goals. With nearly a decade in the marketing industry on both the agency and in-house side, she specializes in managing multiple priorities simultaneously, turning ideas into actionable items.

A native of Minnesota, Amanda enjoys the live music scene in Minneapolis, exploring new hiking trails, visiting local breweries, and in true midwest-fashion, ranch dressing.

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Ashley Tyllia

Team Support

Ashley has a background in marketing and communications with experience in inbound marketing and client services. Along the way, she found that really she just had a passion for making connections and helping others, this includes both her team and her clients. Outside of work, Ashley enjoys hiking, yoga, breweries, plants, and really anything that involves her dog, Bailey.

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Hope Waytas

Content Specialist

Meet Hope Waytas, our dynamic Content Specialist. Hope thrives on crafting targeted content strategies and assists in every stage of the content lifecycle, from brainstorming and interviewing to publication. She ensures top-notch quality and punctual delivery, even when overseeing freelance contributors. With a sharp eye for detail and a flair for creativity, Hope drives content initiatives across various industries.

Her degree in Marketing and Business Management from Luther College, along with her expertise in inbound marketing and client services, showcases her passion for making connections and helping others. When she's not weaving words, you can find Hope horseback riding, practicing yoga, nurturing her plants, or spending time with her beloved animal menagerie, including her dog, two cats, horse, and her husband.

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Jennifer Bergner

Video Producer

Jennifer loves a good story: Reading them, writing them, and telling them.

She spent more than a decade doing all of the above as a television anchor and reporter. She worked at KARE 11 in the Twin Cities and the NBC affiliate in Duluth, Minnesota.

Maybe it’s the former reporter in her, but Jennifer loves asking questions. That’s good, because asking questions is a big part of her role at StoryTeller. It’s how she finds the most compelling stories that clients can tell to connect with their audience.

Jennifer lives in the Twin Cities with her husband, Billy, and three children. She loves being a mom and soaking up moments with her kids while they’re still little. In her free time (which is rare), she loves thrifting. 

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Kevin Page

Managing Director

Kevin has been working for HubSpot Partner Agencies since 2013 and picked up a lot of knowledge along the way. He’s been able to build muscles across various services including inbound marketing (content, email, etc.), web design/development, video production, revenue operations (RevOps), data migrations/integrations, solution engineering, and HubSpot consulting, training, and implementation. He’s got an operational mind and loves to explore business challenges, ask a lot of questions, connect the dots and present a solution.

Kevin lives in Shoreview, MN with his wife Amalia and their son, Howie. He loves to golf and strives to get as much “dad time” as possible while his kid still likes having him around. 

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Lisa Schmidtke

Digital Advertising & Website Specialist

With over 20 years of experience as a Digital Marketing Professional and Website Designer, Lisa has a strong track record for creating an online presence for hundreds of clients and driving targeted traffic. Armed with up-to-date knowledge of search engine advertising tactics, her clients realize strategic results at a positive ROI. Lisa is an expert in building a social media strategy that attracts each client’s ideal audience, then rolling out & managing all aspects of each social media outlet. Her super-power combining technical expertise with an eye for design makes her a trusted consultant of website development & online marketing best practices.

Lisa lives in Eden Prairie with her husband and 2 girls and is spending her “dogless” phase golfing, gardening & traveling.

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Melissa Nault

Web Designer & Developer

As the Web Designer and Developer for StoryTeller, Melissa brings over 30 years of graphic/web design and communication expertise garnered from her work in both the corporate world as well as in the non-profit realm and marshals this experience to help our clients tell their story. Melissa’s attention to detail, strong background in content management systems, and ability to creatively bring all the essentials of your story together will garner success for you, whether you are just creating your website, or looking to take your online presence to a new level of distinction.

Melissa and her husband Patrick have three grown children (one grandchild), share a love of travel, and the adventures of DIYing their home into the perfect empty nest.

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Nicole Tweed

Account Manager

Nicole is a dynamic Account Manager with a passion for building and executing strategic marketing campaigns. She enjoys leveraging engaging content to drive high-quality leads, to help clients achieve their goals. With a background on both the agency and in-house side and a degree in Marketing and Mass Media, Nicole brings a wealth of knowledge and experience to her role. Her deep commitment to connecting with clients creates the delivery of effective and impactful marketing strategies.

Nicole resides in the Twin Cities with her husband, Angelo. In her free time, she enjoys traveling, sipping iced coffee at local coffee shops, reading a good book, or working on house projects for their “fixer-upper.”

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Kevin Page

Managing Director

Kevin has been working for HubSpot Partner Agencies since 2013 and picked up a lot of knowledge along the way. He’s been able to build muscles across various services including inbound marketing (content, email, etc.), web design/development, video production, revenue operations (RevOps), data migrations/integrations, solution engineering, and HubSpot consulting, training, and implementation. He’s got an operational mind and loves to explore business challenges, ask a lot of questions, connect the dots and present a solution.

Kevin lives in Shoreview, MN with his wife Amalia and their son, Howie. He loves to golf and strives to get as much “dad time” as possible while his kid still likes having him around. 

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Nikki Andersen

Account Manager

Nikki is a natural writer and creative thinker with an extensive background in print media, B2B marketing, journalism, and public relations. As an Associate Account Manager, Nikki is excited to help organizations build and leverage campaigns to reach their marketing goals through a content-focused lens. Ultimately, Nikki is passionate about bringing creativity to traditionally technical or rigid industries and breathing life into every brand through a powerful, curated voice.

Nikki calls Eau Claire, Wisconsin home, where she lives with her fiancé and two kittens. Outside of work, Nikki loves dancing salsa, bachata, and Brazilian zouk. She also enjoys festivals, live music, pretty cocktails, and the occasional hi-jinks.

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Steve Mulholland

Director of Multimedia

Steve is passionate about two things: words and images. When the two are brought together in perfect union – magic can happen. Steve serves the Storyteller team as Director of Multimedia, with more than three decades of experience in television and entertainment marketing. He learned his craft under tight deadlines as a sports producer at WCCO Television in Minneapolis before moving on to the world of entertainment marketing. As creative director, Steve has led award-winning creative teams in creating television specials in various forms for television networks, designed to increase viewership for numerous television series. Steve lives in Minneapolis with his wife, Joy, and loves to travel, walk nearby Lake Harriet, bike, garden, and grill just about anything. On football Saturdays, there's a good chance you'll see him cheering on his alma mater on the University of Minnesota campus. Go Gophers!

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