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Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
How to Create a Dynamite Nonprofit Gala Using Only Video
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling...
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
Why Closed-Loop Marketing is Essential to Your Success
We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
What Your Social Media Recruitment is Missing
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...
Why Blogging is a Must-Do for Clubs [WEBINAR]
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...
Continuing Education: Marketing Certifications and Resources for 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics...
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...