4 Key HubSpot Features for Private Club Marketing

This blog was updated for accuracy and relevance on August 6, 2025.

Whether your club is brand new to HubSpot or a seasoned pro, there’s always something new on the horizon. With powerful features rolling out regularly, it’s easy to get caught up in exploring what’s new and overlook the core tools that quietly drive results. But here’s the truth: mastering the basics is what truly unlocks the full potential of HubSpot, and it can have a bigger impact on revenue and membership growth than relying solely on the newest additions.

1. Workflows, Sequences & Email Automation

Email remains one of the most powerful communication tools today. Most people prefer managing things on their own schedule, rather than taking a phone call in real time. But is your club using email automation to make life easier on your end, too?

HubSpot allows you to store your go-to email content, ready to send to prospects at the right moment. But how are you sending those emails? If you’re still sending them manually, you might be missing out on one of HubSpot’s most powerful time-savers.

That’s where workflows and sequences come in. For marketing, create email workflows for contacts who downloaded a similar resource or converted on the same call-to-action—chances are, they’re at a similar stage in their journey. Set up smart triggers to send the right content at just the right time.

On the sales side, use sequences to send pre-written templates in a series that nurtures leads while saving time. This kind of automation streamlines your process and boosts engagement.

2. Contact Management

Building your list is important, but what you do with those contacts matters even more. It’s not just about reaching more people, it’s about reaching the right people.

Sure, more contacts can mean more visibility. But if you’re sending great content to someone who’s not ready to engage, it won’t move the needle. From an inbound perspective, quality beats quantity every time. A smaller list of engaged, qualified prospects is far more valuable than a massive list of lukewarm leads.

That’s where smart contact management makes a difference. HubSpot lets you track more than just basic contact info. Customize properties to reflect what your prospects care about most—whether that’s golf, family amenities, or dining—and keep tabs on every touchpoint. This alignment between marketing and sales makes your outreach smarter and more relevant.

3. Reporting & Analytics

Not too long ago, marketing success was hard to measure. But with HubSpot’s reporting tools, you can track nearly everything.

From seeing how contacts are finding your website to measuring the performance of blog posts or email campaigns, the data is at your fingertips. You can even create custom reports tailored to your specific goals.

The biggest benefit? Clarity. Use your reporting dashboards to evaluate whether your strategy is on track. Are your efforts aligning with your goals? Are certain tactics falling short? Analytics don’t just show performance; they empower you to adjust with confidence. 

Pro Tip: Identify your go-to KPIs and add them to a dashboard. It’s the easiest way to get a pulse on what’s working—and where to improve.

4. A/B Testing

Remember 7th-grade science class and control variables? Marketing is no different. It’s all about testing and learning.

HubSpot’s A/B testing tools help you compare elements like CTAs, subject lines, and landing page layouts to see what resonates best with your audience. Not sure which approach will perform better? Don’t guess—test.

Next time you send an email or publish a landing page, try running an A/B test. The results might surprise you and give you a clear path forward.

Continuous Improvement

Whether these features are new to you or already part of your workflow, there’s always room to improve. If you’re not yet automating emails, managing contacts strategically, leveraging analytics, or testing your content, those are excellent places to start. And if you are using these tools—now’s the time to double down. Look at how they can become central to your strategy and help you get even more out of HubSpot for your club.