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3 min read

Our Favorite Minneapolis Marketing Agencies

It's difficult to make broad comparisons between marketing agencies in Minneapolis and those in other parts of the country, as the quality and effectiveness of an agency can vary greatly. That being said, Minneapolis is home to a thriving marketing industry, with a number of top-rated agencies located in the city. Minneapolis is known for its strong creative and digital marketing scene, and many local agencies have a reputation for producing high-quality work.

One potential difference between Minneapolis and other parts of the country is the cost of marketing services. Minneapolis has a lower cost of living compared to some other major cities, which may result in lower fees for marketing services. However, it's important to keep in mind that the cost of marketing services can vary widely based on the specific services being offered and the scope of the project, so it's always best to shop around and get quotes from multiple agencies before making a decision.

While budget is a significant factor when it comes to agency selection, there are many other considerations beyond budget that are important when hiring a marketing agency. Most marketing agencies have specialties and don’t bring a “soup-to-nuts” skill set. It’s important to find a team with the right experience and track record to increase the likelihood of the “right fit”.

Here are a few of our favorite Minneapolis marketing agency top picks depending on what your needs are:

  • ECommerce Web Design: There are many good web design firms in the Twin Cities, but our StoryTeller Fan Favorite hands-down goes to the team at Irish Titan. Darin Lynch, Founder and CEO, is a nationally sought-after speaker on all things e-commerce and a Twin Cities business icon. We have worked closely with the Titan team on multiple eCommerce redesigns and most recently worked alongside them as content contributors to help launch the www.Haskells.com site. The Titans are well-versed in the most widely used platforms such as Magento, Big Commerce, Shopify, and HubSpot. With Irish Titan, you’ll get strong customer service and a unique culture that shows up in all aspects of their client service.
  • Branding: Whether you are looking to elevate your internal brand, or refine your brand to increase recognition and credibility, Sussner Design Agency, run by Derek and Tessa Sussner, is the StoryTeller top design pick! We have worked closely with Sussner and, aside from being undeniably creative, their passion for their work and client success truly puts them in a league of their own. We have been fans for a long time and you may remember a Crushing Club Marketing podcast episode where Derek and Ed Heil dished for quite some time on Telling Your Club Story Through Branding. Here’s one of their most recent private club redesigns.
  • Strategic Communications:Beehive PR is an agency similar in size to StoryTeller and led by an outstanding Twin Cities leader, Lisa Hannum. We have admired the work of Beehive for many years and most recently bumped into Lisa and her team at the MSPBJ Best Places to Work event this past fall. With similar values and a shared philosophy of using EOS to run the day-to-day, Beehive solves complex business challenges by working with leading brands in healthcare and life sciences, financial services, professional services, commercial real estate, energy, and the environment.
  • Inbound Marketing: Whether you call it inbound marketing or lead generation, we have to nominate StoryTeller Media + Communications in this category. Inbound marketing focuses on creating and sharing valuable, relevant content with the goal of attracting and retaining a clearly defined audience. What makes inbound marketing effective is the ability to track and measure to easily see what is working and what is not and make adjustments accordingly. Good quality content is foundational to a successful marketing strategy and StoryTeller leans on strong journalistic writing and video production roots to differentiate the agency.

Whether you want to generate better communications, increase your brand's visibility, increase traffic and leads, or design a better website, it’s important to find the right agency for you. Here are a few other considerations before you sign on the dotted line:

  • Practice what they preach: If you are considering hiring an agency to produce content for you, make sure you read their website and their blog. If they aren’t writing for themselves, why would you want them to write for you?
  • Strong references: Ask for references from other clients and get their first person perspective on working with the agency.
  • Strategic thinking: Have them provide you with an example of a strategic plan so you have clear expectations for how they will approach your marketing, rather than just executing tactics.
  • Culture fit:  A marketing agency is an extension of your marketing team. There need to be shared values, transparency, and a clear understanding of “a day in the life” of your partnership.

Ultimately, the right agency for your business will be one that understands your unique needs, can deliver results, and is a good fit for your company’s culture and values.

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