.webp?width=50&height=50&name=apple-podcast%20(1).webp)
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Innovation With Club Marketing Starts With Technology and Data
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
Should I Show Pricing on My Club Website?
I did a little experiment recently. I wanted to know what people are Googling when looking into private club membership. So, I chose a dozen random...
Storytelling for Clubs: How to Share Your Club's Undiscovered Stories
More now than ever, we are spending a lot of time on our digital devices, which means – so are your prospects. We know we can’t physically bring all...
Developing Manufacturing Process Videos that Drive New Business
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a blank spreadsheet or empty inbox and wonder where...
The Modern Marketing Playbook: New Tactics to Try in 2019
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...
StoryTeller Book Club: Our Favorite Reads From 2018
It should come as no surprise that many of us at StoryTeller love to read. Some of us live for books that push us professionally and relationally —...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
The Right Match: Online Process Connects Clubs and Prospective Members
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019
As we kick off the new year, it can be difficult to come up with new, creative and unique promotional ideas that will help you meet your goals. If...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
How to Use Net Promoter Score to Optimize Your Customer Experience
Right now, you're likely reading this article on your phone, tablet, computer, or somebody might have even texted or emailed you the link, you name...