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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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ideas and growth

Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs

The essence of a private club is uniting people with shared values and passions. When a club’s no longer able to connect these straightforward...

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marketing analytics

Maximizing Golf Association Success with HubSpot: Practical Applications and Best Practices

In recent years, Allied Golf Associations (AGAs) have adopted HubSpot as their platform for member management, marketing, and operational efficiency....

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Elevating Member Communication to Drive Engagement

Let's be honest - member communications at most private clubs is a mess. While clubs continue to invest heavily in amenities, facilities, and ongoing...

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The Complete Guide to Social Media for Private Clubs

Many private clubs want to do more with social media but run into roadblocks. For membership directors and general managers balancing dozens of...

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press conference

Why Every Club Leader Needs a Crisis Management Plan

When most private club leaders think about crisis management, they picture large corporations in the headlines—national chains dealing with food...

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hubspot mistakes to avoid

The Private Club Guide to HubSpot Success: 14 Mistakes That Cost You Members

If you're responsible for membership growth, retention, or management, and your club uses HubSpot, you might suspect you're only scratching the...

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teddy heil storyteller

Welcoming Teddy Heil: Driving Client Growth with HubSpot

We’re excited to introduce Teddy Heil, the newest addition to the StoryTeller team! As a member of our growth team, Teddy brings a strong background...

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hiring

The Impact of Behavioral Assessments on Club Culture: A Conversation with Jodie Cunningham

When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team member shapes the member experience and, in turn,...

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Golfer holding a 20 dollar bill

Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees

In the world of private clubs, continually adjusting initiation fees and membership dues has become a common practice. While these changes might seem...

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Board meeting

The Key to Successful Club Governance: A Discussion with Experts Denise Kuprionis and David Chag

"The seven most dangerous words in the English language are 'We've always done it this way.'" - Denise Kuprionis's pointed observation cuts to the...

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Change Communication: Why Communication is the Key to Private Club Success

In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change management and communications expert. Bret brings...

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video production supplies

20 Essential Video Production Questions to Ask Before Creating a Private Club Video

In the private club industry, storytelling is a proven approach for clubs to differentiate themselves. Your club’s identity, culture, and member...

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receiving mail

Strategic Private Club Communications: Beyond the Club Newsletter

"In the absence of information, people make up their own story—and it's usually not positive." This fundamental truth highlights why strategic...

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strategy pipeline

Building a Pipeline Strategy for Private Club Membership Success

One of the biggest challenges for private clubs—especially those with a real estate component—is keeping prospects engaged throughout their long...

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waiting in a line

Private Club Waitlists and Member Attrition: What the Data Tells Us

The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm and averaging 70 prospective members per club. But...

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website

5 Website Features That Help Private Clubs Attract New Members

Keeping your club’s waitlist full is no small task. Even with top-tier amenities and a strong community, if potential members can’t find your club...

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nikki andersen, steve mulholland, and kevin page impact award winners headshots

Celebrating Excellence at StoryTeller: 2025 Impact Awards

At StoryTeller, we believe that impactful work is driven by people who make an impact. For 2024, we had the honor of distributing three awards to...

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Creating a Sales-Driven Culture in Private Clubs: Breaking Down the Stigma

For years, private clubs have shied away from the term "sales," believing it to be too commercial or at odds with their exclusive reputation. But in...

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