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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Board meeting

The Key to Successful Club Governance: A Discussion with Experts Denise Kuprionis and David Chag

"The seven most dangerous words in the English language are 'We've always done it this way.'" - Denise Kuprionis's pointed observation cuts to the...

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CRM

Your CRM is Your Club’s Competitive Edge

Let’s be honest—would you play 18 holes with just a putter? Of course not. But when you manage your membership pipeline without a sales-focused CRM,...

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Website Redesign

Creating an Immersive Website That Tells Your Club's Story

Did you know it takes only 0.05 seconds for someone to form an opinion about your website? That means everything—fonts, colors, images—plays a role...

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Thinking outside the box

Beyond the Brochure: 6 Non-Traditional Marketing Tactics for Clubs

This article was featured by Boardroom Magazine on November 9, 2024. Click here to read the full LinkedIn article. Old-school advertising has never...

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New member onboarding

How to Elevate Your Club's New Member Onboarding Experience

Why is a strong onboarding process so important? The moment a new member joins your golf club, the clock starts ticking. Those first impressions will...

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Golfer holding a 20 dollar bill

Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees

In the world of private clubs, continually adjusting initiation fees and membership dues has become a common practice. While these changes might seem...

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HubSpot

Help Your Club Work Smarter, Not Harder with HubSpot's Free Tools

Private club managers and membership directors face a common challenge: maintaining strong relationships with potential members while efficiently...

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Computer technology

The Top Three Technology Tips for Driving Membership Growth

As a marketing agency specializing in private clubs, we've seen how the right technology can significantly impact membership growth. Every private...

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Cultivating a Thriving Club Culture: Insights from Industry Leaders

In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice to have—it's essential when attracting new...

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Unlocking the Power of Storytelling: Why Private Clubs Should Embrace Blogging

For private clubs, blogging might not be the first marketing strategy that comes to mind. However, as Greystone Golf & Country Club Membership...

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pit crew pushing race car

You Don't Need to Hire A HubSpot Partner Agency, Or Do You?

This blog was originally posted on February 24, 2022, but has since been updated for relevance and accuracy. Private clubs today are making...

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Learn from the Pros: Website Redesign FAQs

Redesigning a website can feel overwhelming, especially if you have limited experience with the challenging process. To help you take this first...

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Man Observing Storyboard

Attracting the Right Members with Your Club Stories

One of the most common refrains I hear when visiting with club leaders around the country is this: “We have a great story to tell, but we don’t do a...

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The HubSpot INBOUND Stage from 2023

What to Expect at INBOUND 2024: What Marketers Need to Know

Some have “back-to-school” on their minds, but it’s “back to INBOUND” for our team and clients! Whether you're just starting with HubSpot or have...

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Workflow

Incorporating Advanced Workflows to Convert More Leads to Customers

One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead...

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Handshake

Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time

Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job...

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Lost marketer

Are You in the 63% Navigating Without a Content Marketing Strategy?

Does the phrase “develop your yearly marketing strategy” make you cringe? You're not alone. Traditionally, these documents have been long, tedious,...

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private-club-marketing

Private Club Marketing: Website Redesign Mistakes to Avoid

In today’s digital age, private clubs are beginning to understand the value of having a solid online presence. Gone are the days when a simple splash...

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