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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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golf course

Website Integration Made Simple: Why Your Golf Association Needs More Than Just a Pretty Homepage

Your association website currently handles the essentials well. Members can establish their GHIN handicap, browse upcoming tournaments, find courses...

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usga

How the Minnesota Golf Association Successfully Transitioned to HubSpot for Golf Associations

When the Minnesota Golf Association (MGA) recognized that their outdated technology stack was hindering their ability to serve golfers across the...

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teamwork

The Culture Conversation Club Leaders Can’t Ignore: How Your Staff Should Shape Your Strategy

Private clubs have never faced greater pressure to deliver truly exceptional member experiences. As member expectations continue to rise, clubs are...

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The Future of Country Clubs: Making Space for the Next Generation

Inevitably, country club members are getting older, and the average member age falls around 55 years old. While tradition still holds value, that...

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​​Stop Selling Golf Courses. Start Selling Life Transformations.

This article builds on insights from Nick Ehrenberg, whose analysis of grounded positioning inspired this exploration.

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What Private Club Leaders Need to Know Before Producing a Club Video

It’s been said that a picture is worth a thousand words—so what does that make video worth?

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What to Post This Summer: Social Media Tips for Private Clubs

By now, summer is in full swing at your club. The pool’s been open for weeks, the courts are booked, and your events calendar is probably more packed...

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filming on golf course

What Private Club Leaders Need to Know Before Producing a Club Video

Producing video content isn’t just about grabbing a camera and hitting record. For private clubs, the best videos come from thoughtful collaboration...

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The Top 5 Myths About Private Club Websites: What's Really Holding Back Your Membership Growth

In the competitive world of private clubs, your website serves as your digital front door, often forming the first impression prospective members...

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data logging

Digital Transformation: How One Women's Club Revolutionized Their Membership Growth

In today's digital-first world, even the most established organizations need to evolve. This case study examines how a prestigious women's social and...

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7 Ways Membership Directors Can Work Smarter, Not Harder: Lessons from Sugar Mill Country Club

In the private club industry, membership directors often find themselves overwhelmed by manual processes, disorganized systems, and the constant...

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Behind the Curtain: Why Strong Governance Makes or Breaks Private Clubs

Many private clubs are constantly updating facilities, investing in new amenities, and revamping their online presence. These visible improvements...

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social media

Which Social Media Channels Should Your Club Be Using?

Many private clubs want to do more with social media but run into roadblocks. For membership directors and general managers juggling dozens of...

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ideas and growth

Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs

The essence of a private club is uniting people with shared values and passions. When a club’s no longer able to connect these straightforward...

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marketing analytics

Maximizing Golf Association Success with HubSpot: Practical Applications and Best Practices

In recent years, Allied Golf Associations (AGAs) have adopted HubSpot as their platform for member management, marketing, and operational efficiency....

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Elevating Member Communication to Drive Engagement

Let's be honest - member communications at most private clubs is a mess. While clubs continue to invest heavily in amenities, facilities, and ongoing...

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The Complete Guide to Social Media for Private Clubs

Many private clubs want to do more with social media but run into roadblocks. For membership directors and general managers balancing dozens of...

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press conference

Why Every Club Leader Needs a Crisis Management Plan

When most private club leaders think about crisis management, they picture large corporations in the headlines—national chains dealing with food...

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