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The Case for Short-Form Video at Your Private Club
Ed Heil: May 28, 2026
If I had a dollar for every time a General Manager said to me, "we have a great story. We just do a...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Video Production
Beyond the Facade: How Video Creates a Longing for Your City Club
Ed Heil: April 30, 2026
Key Takeaways " \n \n City clubs face a discovery challenge that most other private clubs don't —...
Reimagining Golf Course Drone Video for Private Clubs
Ed Heil: March 12, 2026
Key Takeaways " \n \n Traditional drone video served clubs well, but viewer expectations have...
Behind the Scenes of The Olympic Club Video: What Makes it so Good?
Ed Heil: February 25, 2026
Key Takeaways " \n \n Budget time appropriately - A four-minute video for a club with multiple...
Why Testimonial Videos Should Be Top Marketing Priority for Private Golf Communities
Ed Heil: February 05, 2026
Key Takeaways " \n \n Prospects spend months or years researching online before visiting - they...
The Member Testimonial Framework: Beyond "I Love This Place"
Ed Heil: November 12, 2025
There's an ingrained resistance in the private club industry when it comes to member testimonials....
The Virtual Tour Your Prospects Actually Want: Why "Day in the Life" Videos Are Your Most Efficient Marketing Investment
Steve Mulholland: November 07, 2025
Your club's website showcases pristine fairways, elegant dining rooms, and state-of-the-art fitness...
Multi-Generational Storytelling: Anthem Videos That Speak to All Members
Maggie Heil: October 01, 2025
Prospective members of private clubs are looking for a community that is rich with unique...
Finding Your Club’s Unique Voice: The Foundation of Every Great Anthem Video
Maggie Heil: August 25, 2025
Think of a Nike commercial that makes you want to lace up your shoes and chase greatness — even if...
What Private Club Leaders Need to Know Before Producing a Club Video
Maggie Heil: July 09, 2025
It’s been said that a picture is worth a thousand words—so what does that make video worth?
20 Essential Video Production Questions to Ask Before Creating a Private Club Video
Maggie Heil: March 12, 2025
In the private club industry, storytelling is a proven approach for clubs to differentiate...
Every Private Club Has a Story, How You Share it Makes a Difference
Steve Mulholland: February 12, 2025
Look around. It’s clear we’ve come a long way in a short amount of time.
What Private Club Leaders Need to Know Before Capturing Golf Course Drone Footage
Maggie Heil: January 15, 2025
Drone footage has become a staple of modern private club imagery. However, there’s still a stark...
StoryTeller Redefines Private Club Marketing
Maggie Heil: June 20, 2024
Since 2005, StoryTeller has been a trailblazer in video production and marketing, serving diverse...
StoryTeller Named to MSPBJ's 2022 Best Places to Work
StoryTeller Team: July 27, 2022
StoryTeller Media + Communications is honored to announce our selection as one of the 2022...
How Private Clubs Can Drive Results with Less Waste Through Video
Kathy Heil: February 19, 2021
Private communities are no stranger to stretching their marketing budgets. Whether you've got big...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Ed Heil: October 09, 2018
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
Video Storytelling Creates Connections for Private Clubs
Kathy Heil: April 18, 2018
This blog was updated for accuracy and relevance on March 6, 2025.
Is Facebook Watch the New Netflix? The Next Evolution of Video Content
Steph Crock: November 13, 2017
It's the era of binge-watching, and almost everyone is guilty of getting sucked into episode after...
Understanding Facebook Live Video for Pages and Brands
Kevin Page: July 05, 2016
Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large...