Crushing Club Marketing Blog

What a 70-Property Club Management Company Solved with Technology That Every Club Can Learn From

Ed Heil: March 02, 2026

Behind the Scenes of The Olympic Club Video: What Makes it so Good?

Ed Heil: February 25, 2026

Key Takeaways " \n \n Budget time appropriately - A four-minute video for a club with multiple...

Why Board Transitions Break Good Clubs (And How to Fix It)

Ed Heil: January 23, 2026

Key Takeaways " \n \n Stewardship over legacy - Board members should focus on leaving the club...

The Private Club Member Lifecycle: Balancing Legacy and Future

Maggie Heil: November 25, 2025

Few people understand the private club world like Kris Butterfield Cance. She has spent more than a...

Private Club Leadership is Changing: A Conversation with Joel Livingood

Maggie Heil: October 20, 2025

In talking to Joel Livingood, General Manager and COO of Interlachen Country Club, one thing became...

Inside the Mid-Year Golf Life Navigators Report: Trends Shaping Private Clubs

Maggie Heil: August 21, 2025

Golf Life Navigators recently released their 2025 Mid-Year Buying Trends Report, insights that were...

The Culture Conversation Club Leaders Can’t Ignore: How Your Staff Should Shape Your Strategy

Maggie Heil: August 05, 2025

Private clubs have never faced greater pressure to deliver truly exceptional member experiences. As...

Behind the Curtain: Why Strong Governance Makes or Breaks Private Clubs

Maggie Heil: May 21, 2025

Many private clubs are constantly updating facilities, investing in new amenities, and revamping...

Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs

Ed Heil: May 01, 2025

The essence of a private club is uniting people with shared values and passions. When a club’s no...

Why Every Club Leader Needs a Crisis Management Plan

Maggie Heil: April 16, 2025

When most private club leaders think about crisis management, they picture large corporations in...

The Impact of Behavioral Assessments on Club Culture: A Conversation with Jodie Cunningham

Maggie Heil: April 02, 2025

When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team...

Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees

Maggie Heil: March 25, 2025

In the world of private clubs, continually adjusting initiation fees and membership dues has become...

The Key to Successful Club Governance: A Discussion with Experts Denise Kuprionis and David Chag

Ed Heil: March 25, 2025

"The seven most dangerous words in the English language are 'We've always done it this way.'" -...

Change Communication: Why Communication is the Key to Private Club Success

Maggie Heil: March 19, 2025

In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change...

Strategic Private Club Communications: Beyond the Club Newsletter

Ed Heil: March 06, 2025

"In the absence of information, people make up their own story—and it's usually not positive." This...

Private Club Waitlists and Member Attrition: What the Data Tells Us

Maggie Heil: February 27, 2025

The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm...

From Committee-Led to CEO Driven: Modernizing Private Club Leadership

Maggie Heil: February 05, 2025

For years, private club governance has followed this familiar structure: committees make decisions,...

What Private Club Leaders Need to Know Before Capturing Golf Course Drone Footage

Maggie Heil: January 15, 2025

Drone footage has become a staple of modern private club imagery. However, there’s still a stark...

Cultivating a Thriving Club Culture: Insights from Industry Leaders

Ed Heil: October 01, 2024

In the competitive landscape of private clubs, creating a strong, positive culture isn't just a...

Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time

Ed Heil: August 02, 2024

Not long ago, a club’s membership director was the receptionist at the front desk. As it related to...

Why Private Club Membership Directors Need to Sell

Ed Heil: June 27, 2024

The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most...

Private Club Growth: Stop Reacting, Start Building [Podcast]

Ed Heil: May 02, 2024

Most successful businesses have a defined and repeatable sales process. One that identifies the...

Managing Shifting Demographics in Private Clubs [Podcast]

Ed Heil: February 12, 2024

John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as...

Private Club Marketing MVP: Your Club Website

Ed Heil: February 02, 2024

In the long history of club marketing, websites are a fairly new tool. Think about it, when did you...

Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.

Ed Heil: January 10, 2024

As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are...

Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]

Ed Heil: December 11, 2023

Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of...

Private Club Leadership: How Great Leaders Create Star Followers

Ed Heil: August 17, 2022

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past...

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

Ed Heil: July 14, 2022

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs...

Strategic Club Marketing Straight from School [Ep. 30]

Ed Heil: March 18, 2021

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Ed Heil: March 10, 2021

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...