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Private Club Leadership is Changing: A Conversation with Joel Livingood
In talking to Joel Livingood, General Manager and COO of Interlachen Country Club, one thing became clear fast: the best-run clubs today aren’t just...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Crushing Club Marketing Podcast
Inside the Mid-Year Golf Life Navigators Report: Trends Shaping Private Clubs
Golf Life Navigators recently released their 2025 Mid-Year Buying Trends Report, insights that were compelling enough to catch the attention of The...
The Culture Conversation Club Leaders Can’t Ignore: How Your Staff Should Shape Your Strategy
Private clubs have never faced greater pressure to deliver truly exceptional member experiences. As member expectations continue to rise, clubs are...
Behind the Curtain: Why Strong Governance Makes or Breaks Private Clubs
Many private clubs are constantly updating facilities, investing in new amenities, and revamping their online presence. These visible improvements...
Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs
The essence of a private club is uniting people with shared values and passions. When a club’s no longer able to connect these straightforward...
Why Every Club Leader Needs a Crisis Management Plan
When most private club leaders think about crisis management, they picture large corporations in the headlines—national chains dealing with food...
The Impact of Behavioral Assessments on Club Culture: A Conversation with Jodie Cunningham
When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team member shapes the member experience and, in turn,...
Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees
In the world of private clubs, continually adjusting initiation fees and membership dues has become a common practice. While these changes might seem...
The Key to Successful Club Governance: A Discussion with Experts Denise Kuprionis and David Chag
"The seven most dangerous words in the English language are 'We've always done it this way.'" - Denise Kuprionis's pointed observation cuts to the...
Change Communication: Why Communication is the Key to Private Club Success
In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change management and communications expert. Bret brings...
Strategic Private Club Communications: Beyond the Club Newsletter
"In the absence of information, people make up their own story—and it's usually not positive." This fundamental truth highlights why strategic...
Private Club Waitlists and Member Attrition: What the Data Tells Us
The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm and averaging 70 prospective members per club. But...
From Committee-Led to CEO Driven: Modernizing Private Club Leadership
For years, private club governance has followed this familiar structure: committees make decisions, boards oversee operations, and general managers...
What Private Club Leaders Need to Know Before Capturing Golf Course Drone Footage
Drone footage has become a staple of modern private club imagery. However, there’s still a stark difference between basic aerial shots and...
Cultivating a Thriving Club Culture: Insights from Industry Leaders
In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice to have—it's essential when attracting new...
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Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time
Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job...
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Why Private Club Membership Directors Need to Sell
The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors (and I mean almost all) at any...
Private Club Growth: Stop Reacting, Start Building [Podcast]
Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...
Managing Shifting Demographics in Private Clubs [Podcast]
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
Private Club Marketing MVP: Your Club Website
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]
Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...
Private Club Leadership: How Great Leaders Create Star Followers
Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...
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Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]
For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...
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Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...