Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Maggie Heil: October 20, 2025
In talking to Joel Livingood, General Manager and COO of Interlachen Country Club, one thing became...
Maggie Heil: August 21, 2025
Golf Life Navigators recently released their 2025 Mid-Year Buying Trends Report, insights that were...
Maggie Heil: August 05, 2025
Private clubs have never faced greater pressure to deliver truly exceptional member experiences. As...
Maggie Heil: May 21, 2025
Many private clubs are constantly updating facilities, investing in new amenities, and revamping...
Ed Heil: May 01, 2025
The essence of a private club is uniting people with shared values and passions. When a club’s no...
Maggie Heil: April 16, 2025
When most private club leaders think about crisis management, they picture large corporations in...
Maggie Heil: April 02, 2025
When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team...
Maggie Heil: March 25, 2025
In the world of private clubs, continually adjusting initiation fees and membership dues has become...
Ed Heil: March 25, 2025
"The seven most dangerous words in the English language are 'We've always done it this way.'" -...
Maggie Heil: March 19, 2025
In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change...
Ed Heil: March 06, 2025
"In the absence of information, people make up their own story—and it's usually not positive." This...
Maggie Heil: February 27, 2025
The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm...
Maggie Heil: February 05, 2025
For years, private club governance has followed this familiar structure: committees make decisions,...
Maggie Heil: January 15, 2025
Drone footage has become a staple of modern private club imagery. However, there’s still a stark...
Ed Heil: October 01, 2024
In the competitive landscape of private clubs, creating a strong, positive culture isn't just a...
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Ed Heil: August 02, 2024
Not long ago, a club’s membership director was the receptionist at the front desk. As it related to...
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Ed Heil: June 27, 2024
The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most...
Ed Heil: May 02, 2024
Most successful businesses have a defined and repeatable sales process. One that identifies the...
Ed Heil: February 12, 2024
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as...
Ed Heil: February 02, 2024
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you...
Ed Heil: January 10, 2024
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are...
Ed Heil: December 11, 2023
Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of...
Ed Heil: August 17, 2022
Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past...
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Ed Heil: July 14, 2022
For the first time in years, many private golf clubs have a waitlist for new members. For the clubs...
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Ed Heil: March 18, 2021
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...
Ed Heil: March 10, 2021
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...
Ed Heil: February 25, 2021
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...
Kathy Heil: February 19, 2021
Private communities are no stranger to stretching their marketing budgets. Whether you've got big...
Ed Heil: February 10, 2021
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...
Ed Heil: November 27, 2019
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
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