<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=887082134730209&amp;ev=PageView&amp;noscript=1">

Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.


Crushing Club
Marketing Podcast

apple-podcast (1)

Apple Podcasts

apple-podcast (1)

Pocket Casts

apple-podcast (1)


Crushing Club Marketing

Why Private Club Membership Directors Need to Sell

The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors (and I mean almost all) at any...

Continue reading this post
Harnessing Technology for Club Success

Harnessing Technology for Club Success: Lessons from Industry Insiders

It's an exciting occasion when professionals from our industry can come together, sharing insights and experiences in a collaborative environment....

Continue reading this post
Elevating Private Club Marketing Into the Digital Age

Elevating Private Club Marketing Into the Digital Age

Why does the future of online marketing look different for private clubs compared to now? It's no secret that reaching out to millennials is crucial...

Continue reading this post
Private Club Growth

Private Club Growth: Stop Reacting, Start Building [Podcast]

Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...

Continue reading this post

Managing Shifting Demographics in Private Clubs [Podcast]

John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...

Continue reading this post
Happy mother with adult daughter talking

Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.

As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...

Continue reading this post
Union League of Philadelphia

Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]

Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...

Continue reading this post
Man approaching putting green

Three Oaks: Elevating Private Club Sales and Marketing

Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...

Continue reading this post
Girl using pen on calculator planning private club marketing budget.

Planning and Pitching Your Private Club Marketing Budget

Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...

Continue reading this post
great leaders star followers

Private Club Leadership: How Great Leaders Create Star Followers

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...

Continue reading this post
managing private club waitlists

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...

Continue reading this post
Rogue Valley's Membership and Marketing director knew that reaching prospective members starts with a strong marketing website.

Why Marketing to Prospective Members Starts With a Strong Website

Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...

Continue reading this post
looking at a golf club via a cell phone

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

Continue reading this post
golf course overlooking water

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

Continue reading this post

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

Continue reading this post

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

Continue reading this post
How to Create Great Club Video Marketing on a Budget – drone shot, golf course, sand traps, private club – StoryTeller

How Private Clubs Can Drive Results with Less Waste Through Video

Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...

Continue reading this post
group of people with hand together in a circle

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...

Continue reading this post