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Cultivating a Thriving Club Culture: Insights from Industry Leaders
In the competitive landscape of private clubs, creating a strong, positive culture isn't just a nice to have—it's essential when attracting new...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Crushing Club Marketing
Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time
Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job...
Why Private Club Membership Directors Need to Sell
The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors (and I mean almost all) at any...
Private Club Growth: Stop Reacting, Start Building [Podcast]
Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...
Managing Shifting Demographics in Private Clubs [Podcast]
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
Private Club Marketing MVP: Your Club Website
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]
Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...
Private Club Leadership: How Great Leaders Create Star Followers
Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...
Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]
For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...
4 Ways Private Golf Clubs Use Video To Stand Out
Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...