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Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

Rogue Valley's Membership and Marketing director knew that reaching prospective members starts with a strong marketing website.

Why Marketing to Prospective Members Starts With a Strong Website

Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...

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Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...

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A private club website highlight member benefits

Hole In Ones: Designing the Best Golf Course and Private Club Websites

Editors note: this 2021 blog was updated in 2023 to include additional resources.

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Use Blogging To Jumpstart Your Club's Venue Marketing

As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...

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Content Marketing Considerations for Clubs (Part 2)

In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...

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How to Create Great Club Video Marketing on a Budget – drone shot, golf course, sand traps, private club – StoryTeller

How Private Clubs Can Drive Results with Less Waste Through Video

Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...

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Connecting Private Club Content to Your Best Stories – StoryTeller

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...

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new member onboarding technology

More than the Meeting: Step Up Your New Member Onboarding with New Technology

Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...

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membership marketing challenges

Membership Marketing Challenges: Is an Agency Right for Your Club?

The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...

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How Private Clubs Can Leverage Content Marketing in a COVID-19 World

Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...

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social media recruitment

What Your Social Media Recruitment is Missing

With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...

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sales enablement

[Webinar] Supercharge Your Salesmanship with Sales Enablement

In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...

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Content Marketing for Golf Course Real Estate

Build Buyer Trust with Content Marketing for Golf Course Real Estate

Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...

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blogging is a must do for clubs

Why Blogging is a Must-Do for Clubs [WEBINAR]

What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...

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double your online leads

Double Your Online Leads Without Re-designing Your Website [WEBINAR]

Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...

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rules on 501(c)(7) marketing

Understanding the Rules Around 501(c)(7) Marketing

It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...

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Give Your Membership Marketing a Boost in 2020 with These 6 Tactics

A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...

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