Should I Start a Blog, Vlog, or Podcast?
Kathy Heil: February 17, 2023
Vlog, blog or podcast? Which one is right for you? A successful digital marketing strategy doesn’t...
Planning and Pitching Your Private Club Marketing Budget
Kathy Heil: February 15, 2023
This blog was updated for relevance and accuracy on October 15, 2024. Like most businesses, private...
Our Favorite Minneapolis Marketing Agencies
Kathy Heil: January 26, 2023
It's difficult to make broad comparisons between marketing agencies in Minneapolis and those in...
Ace The Website Redesign For Your Private Club
Kathy Heil: December 13, 2022
Most marketing agencies or club technology platforms want to start with a website redesign. They...
How Every Club Can Take Control of Membership Marketing in 2023
Kathy Heil: November 29, 2022
What will 2023 bring for private club memberships? That question is on the minds of private club...
Why Marketing to Prospective Members Starts With a Strong Website
Kathy Heil: March 29, 2022
Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future...
Planning Private Club Marketing During Times of Plenty
Kathy Heil: November 22, 2021
For many private clubs and golf communities, the pandemic accelerated national interest in the...
Hole In Ones: Designing the Best Golf Course and Private Club Websites
Kathy Heil: August 30, 2021
This blog was updated for relevance and accuracy on September 2, 2025.
Use Blogging To Jumpstart Your Club's Venue Marketing
Kathy Heil: August 10, 2021
As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands...
Content Marketing Considerations for Clubs (Part 2)
Kathy Heil: June 24, 2021
In a recent blog post, we discussed what content marketing is, why blogging on your website is an...
How Private Clubs Can Drive Results with Less Waste Through Video
Kathy Heil: February 19, 2021
Private communities are no stranger to stretching their marketing budgets. Whether you've got big...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Kathy Heil: January 06, 2021
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and...
How to Connect Your Club's Stories to Your Prospects' Motivations
Kathy Heil: October 30, 2020
As a marketer, data is an essential component for shaping your marketing strategies. The more you...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
Kathy Heil: October 06, 2020
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families,...
Membership Marketing Challenges: Is an Agency Right for Your Club?
Kathy Heil: September 09, 2020
The marketing world has changed dramatically over the last 12 years. A digital transformation has...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Kathy Heil: May 28, 2020
Over the many months to come, private clubs are going to need to rely on adaptive digital...
What Your Social Media Recruitment is Missing
Kathy Heil: May 04, 2020
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
Kathy Heil: February 11, 2020
In addition to selling new memberships, the Membership Director often has a variety of other...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Kathy Heil: January 28, 2020
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may...
Why Blogging is a Must-Do for Clubs [WEBINAR]
Kathy Heil: January 16, 2020
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers...
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Kathy Heil: January 15, 2020
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list...
Understanding the Rules Around 501(c)(7) Marketing
Kathy Heil: January 13, 2020
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
Kathy Heil: December 10, 2019
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about...
Getting Private Club Board Buy-In [WEBINAR]
Kathy Heil: November 08, 2019
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director,...
[Case Study] Barton Hills 90-Day Membership Push
Kathy Heil: October 29, 2019
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald...
How to Turn Club Marketing Data into Members
Kathy Heil: October 03, 2019
Let’s agree on a few things as it relates to the way we connect as people. We have become a very...
Does Your Membership Director Have the Right Tools and Skills?
Kathy Heil: July 11, 2019
This blog was updated for relevance and accuracy on February 11, 2025.
Modernizing Membership Marketing Begins in the Boardroom
Kathy Heil: June 03, 2019
From coast to coast, there is fantastic momentum sweeping across the private club industry....
Innovation With Club Marketing Starts With Technology and Data
Kathy Heil: March 08, 2019
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few...
Should I Show Pricing on My Club Website?
Kathy Heil: January 15, 2019
I did a little experiment recently. I wanted to know what people are Googling when looking into...