Paul Groessel

Paul loves what he does. He loves the dynamics of his role -- maintaining a high-level perspective; investigating and collaborating to develop tangible and ambitious plans; executing tactics like writing, creating video and developing PPC campaigns. Paul's background as a reporter, editor, digital marketer, and marketing manager helps our clients keep an eye on what is important, what works, and what to do next.

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Using a CRM to Set Your Marketing Priorities, Drive More Leads

When setting your marketing priorities, you have a lot to consider. You may be looking at revenue...

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Website Lead Capture for Manufacturers, Complex Websites

People will find your website in many ways. They may find it through a blog that was found in a...

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Inbound Marketing for Manufacturers: Leveraging Sales Team Support

Many manufacturers with smaller marketing departments prioritize sales support: creating sales...

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Whiteboard Marketing Investments

Marketing Investments to Drive Revenue in 2024

There are a lot of opportunities to improve your company’s marketing, like accessing new...

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Inbound 2023 Conference Lawn D

What to Know About HubSpot's Conference, INBOUND 2023

Partnerships, collaboration, and new technology seem to be the themes of HubSpot’s annual...

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Inbound 2023 B2B, Manufacturing Agenda

B2B and Manufacturing Agenda for Inbound Conference 2023

Marketers in the B2B and manufacturing/industrial spaces could learn a lot from HubSpot’s annual...

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7 Inbound Marketing Quick Wins at Every Stage of the Funnel

What can you do right now to improve your marketing ROI?

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HubSpot Lead Management Map

3 Key Tools for an Effective HubSpot Lead Management System

Successful lead management requires a clean database with actionable information that fits into...

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The Glorious Rough Draft: Confessions of a Ghost Writer

“If you’re going to do something right, do it right the first time.” My grandpa said this. He...

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