Your Members Want to Hear From You.On Their Terms.
The best clubs know what members need to hear, when they need to hear it, and how they prefer to receive it. We build engagement programs around exactly that.
Most Clubs Have a Newsletter.
Few Have a Communications Strategy.
Your membership team has enough to manage. Expecting them to also write, design, schedule, send event reminders, and track every communication your club sends isn't realistic. Today's members expect communication that meets them where they are—across email, social media, and text—with information that's timely, consistent, and relevant to them.
We bring the systems, the strategy, and the execution so nothing falls through.
Where We Focus
Multi-Channel Communication
We create unified communication plans that deliver the right message through the right channel at the right time. Email, social media, and text work together instead of operating separately.
Event Participation
A full event calendar doesn't guarantee participation. Empty seats mean lost revenue and missed opportunities for member engagement. We build communication campaigns that create anticipation before the event and reduce cancellations that hurt your bottom line.
New Member Onboarding
New members are your best referral sources. Engage them early and ensure they're enjoying every member experience. We develop onboarding programs that help new members connect, participate, and become the ambassadors who attract more members like them.
Capital Project Communication
Major changes like renovations, assessments, and capital projects can create resistance when members don’t have clarity. We build communication plans that keep members informed at every stage, with clear messaging and a central place for information.
What It Looks Like in Practice
Email Marketing
Monthly newsletters, event promotions, board updates, and time-sensitive communication, written, designed, and sent on schedule. We manage the calendar, content, and segmentation in HubSpot so each message reaches the right members.
Social Media Management
Consistent, on-brand posting across your active channels. Content that reflects your club’s culture and voice without requiring your team to plan it each week. We handle planning, creation, and scheduling.
Event Communication Campaigns
We build the full communication arc for your most important events, including save the date, registration, reminders, and recaps. This can include landing pages, social promotion, and post-event follow-up.
New Member Onboarding Sequences
An automated series of communication that introduces new members to the club, connects them to amenities and programs, and invites participation from day one. Built in HubSpot so it can run without staff involvement.
Capital Project Communication
A dedicated information page, email update series, and Q&A framework that keeps members informed through every phase of a major project. Designed to reduce confusion and give members a consistent source of information.
Your Club Communications Team.
We provide the strategy, systems, and execution your club needs, without adding headcount. From newsletters and event campaigns to social media and member onboarding, we handle the work and keep club leadership fully informed on what's going to members and how it's performing.
"The StoryTeller team has evolved into a member of the Gulf Harbour family.
They are that immersed in our club."
–Bruce Jasurda, Board of Directors, Gulf Harbour Yacht & Country Club
Common Questions
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Q: What channels does member engagement include?
A: Our engagement programs include email, social media, event communication, and onboarding sequences, managed as one system rather than separate efforts. SMS can be added depending on your club’s needs and member preferences.
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Q: How do you handle capital project communication?
A: Capital project communication is scoped separately from a standard engagement retainer. We build a dedicated plan that typically includes an information hub, email updates, an FAQ structure, and board communication support, all designed to keep members informed at each stage.
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Q: Can you manage member engagement without us rebuilding our website first?
A: Yes. Email, social, and event communication can be managed independently of your website. If you are also working with us on a website project, the two can be integrated, but it is not required.
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Q: What's the difference between member engagement and member acquisition?
A: Acquisition focuses on converting prospects into members. Engagement focuses on keeping current members active and connected. Clubs that invest in engagement tend to rely less on constant acquisition because they retain more of the members they already have.
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Q: How does this work with our club management system?
A: We replace the public-facing website while keeping your existing club management system in place. Members simply access your current system through the member login button, so there’s no disruption to their experience.
Let's Talk About Your Communication Strategy.
Whether you need a full engagement program or help with one specific challenge — a capital project, a lagging event, an onboarding process that isn't working — let's figure out the right starting point.