The Problem
When Carly joined Sugar Mill Country Club as Membership Director in June 2024, she had drive but no system. Leads lived in her memory. There was no way to track where prospects came from, automate follow-up, or know when someone was ready to move. She was doing what a lot of membership professionals do: working hard and hoping it was enough.
The Shift
StoryTeller worked with Carly and the Sugar Mill team to build a marketing and sales system around her strengths. HubSpot gave her full prospect visibility and automated follow-up sequences. A targeted SEO strategy brought in qualified leads beyond the club's immediate geography. One re-engagement email converted a dormant prospect to a $12,000 membership the same day he opened it.
Thirteen months later: 32 new members, $217,800 in revenue, a 25-day average sales cycle, and 90% of revenue traced directly to digital touchpoints.
This case study walks through exactly how they built it and what your club can learn from it.
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