| Foundation | Growth | Full-Service | |
|---|---|---|---|
| What's Included |
$ 6,000/month |
$ 8,000 / month |
$ 10,000+ / month |
| Blog posts per quarter | |||
| Conversion campaigns per quarter | |||
| Video included | |||
| Monthly email marketing | |||
| Social media management | |||
| HubSpot CRM management | |||
| Lead scoring + pipeline reporting | |||
| Paid search management | |||
| Quarterly strategy review | |||
| GLN prospect data integration* | |||
| Best for |
Marketing
Retainer Pricing
Our retainers aren't one-size-fits-all. Every engagement is scoped around your club's content volume, campaign goals, and growth priorities. The tiers below reflect the most common configurations — and the starting points for most of our conversations.
All retainers are annual commitments, billed monthly. Scope is fixed at the start of each term and reviewed quarterly.
What's Always Included
Regardless of tier, every StoryTeller retainer includes the same operational foundation. The content volume is what scales.
| Service | What's Included |
|---|---|
| HubSpot CRM management | Contact database, deal tracking, pipeline visibility — maintained and optimized monthly. |
| Monthly email marketing | Member newsletters, event promotions, prospect nurture sequences written, designed, and sent. |
| Social media management | Consistent posting across your active channels with club-appropriate content and tone. |
| Quarterly strategy review | We meet with your team every quarter to review performance, adjust priorities, and plan the next 90 days. |
| Reporting dashboard | A live view of pipeline activity, lead sources, and campaign performance — always available in HubSpot. |
| Dedicated account team | A strategist and content manager who know your club and don't need to be re-briefed every month. |
Choose Your Content Volume
Why Growth Retainers Range From $6,000 to $7,500
Within a tier, the exact monthly investment is shaped by three factors:
Club Size and
Content Complexity.
A 375-member club with multiple amenities and a robust event calendar requires more content strategy and production than a smaller single-focus club.
Number of Active Campaigns.
Two conversion campaigns in a quarter with distinct audiences, landing pages, and email sequences require more work than two lighter campaigns.
Paid Media Management.
If we're managing Google or LinkedIn ad campaigns on your behalf, that scope is included in the retainer negotiation rather than billed separately.
The best way to land on the right number is a 30-minute conversation. We'll scope it honestly — and we'll tell you if a lighter tier is a better fit to start.
How It Works in Practice
Year 1: Foundation
The first 90 days are focused on setup — CRM configuration, content baseline, campaign infrastructure, and HubSpot integration. Results start building in months 3–6 as content indexes and campaigns generate leads.
Year 2+: Compounding
By Year 2, the content library is working, the pipeline is active, and campaigns have performance data to optimize against. This is when the investment compounds and results become measurably predictable.
Common Questions
-
Is paid ad spend included in the retainer?
No. Ad spend (Google, LinkedIn) is billed separately and goes directly to the platform. If you want us to manage campaigns, that management scope is included in your retainer — the spend itself is not.
-
Can we start with a lower tier and scale up?
Yes, and it's often the right call. Most clubs start at Foundation to establish the baseline and move to Growth at renewal once results are clear. Scope changes take effect at the start of the next term.
-
What if we already have HubSpot?
Good — we'll audit your existing setup during onboarding and migrate everything correctly rather than starting over. If your portal has been underused or misconfigured, that gets addressed in the first 30 days.
-
Do you work with clubs that don't have HubSpot yet?
Yes. HubSpot CRM setup and onboarding is included in the first term of any retainer. We build on HubSpot exclusively, which means deeper expertise and no integration issues between your website, CRM, and campaigns.
Not Sure Which Tier Fits?
Tell us where your club is right now — membership goals, current marketing activity, team capacity — and we'll tell you honestly which tier makes sense to start with. Most conversations take 30 minutes.