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Thursday, August 13 | 1:00 PM EST | 60 minutes
Golf Life Navigators just released the new Buying Trends Report. Before it circulates as a PDF everyone skims, the people behind the data are walking through what it actually says.
What the newest buyer data shows about real estate preference, buyer age, and the reversal in gated community demand.
How real time buyer sentiment lines up against long arc financial data, and which one should drive a capital decision.
How clubs stay visible across a 13-month decision window, and where most marketing spend goes to waste.
The benchmark for converting a new home buyer in your community into a full golf member is 45 to 50 percent. Ask your team what your number is.
Most clubs cannot answer. That gap is the clearest growth opportunity in this report, and closing it costs nothing but attention.
What the report shows:
Preference for gated communities reversed course and reached a six year high
The average buyer is younger than at any point in six years
Friendly culture outranks every physical amenity as a reason to join
Real estate budgets nearly doubled, though the figure reflects a partial year
The average membership decision still takes 12 to 14 months
Sign up for a 15-Minute Website Discovery conversation, and we will discuss:
We can’t wait to talk to you!
You are building a 2027 budget. You are defending a dues increase to a board. You are trying to explain why a capital plan built around buildings will not fix a membership problem rooted in culture.
General Managers, Membership Directors, and Board Members will leave with a benchmark to measure against and a clear read on where buyer behavior is heading.
We are holding real time for questions. Bring the one your board keeps asking.