Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs
Crushing Club Marketing
In this episode of Crushing Club Marketing, I sit down with Dr. Bonnie Knutson, a Hospitality Professor at Michigan State University, to explore the evolving landscape of private clubs. We delve into the delicate balance between preserving cherished traditions and embracing new member values. Dr. Knutson introduces her "value equation," highlighting how clubs can enhance member experience by focusing on more than just cost. We also discuss the shift from exclusivity to meaningful connections, particularly among younger generations. Dr. Knutson shares insights on creating experiences that resonate with today's members, emphasizing the importance of understanding what truly matters to them. Join us as we uncover strategies for clubs to remain relevant and valuable in an ever-changing world. Tune in to discover how tradition can meet tomorrow in the club industry.
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