Change Management: Why Communication is the Key to Private Club Success
Crushing Club Marketing
In this episode of Crushing Club Marketing, we explore the pivotal role of communication in successful change management within private clubs. Join me as I sit down with Brett Galloway, a seasoned expert in communications and change management, to uncover strategies that drive effective transformations. We discuss the challenges clubs face, from navigating board politics to addressing member concerns, and emphasize the importance of a well-crafted communication plan. Brett shares insights from his extensive experience, highlighting the need for authenticity, repetition, and alignment in messaging. Discover how to build consensus, overcome resistance, and ensure your club thrives amidst constant change. Whether you're dealing with facility upgrades or cultural shifts, this episode offers valuable guidance for club leaders aiming to foster lasting success. Tune in to learn how to communicate change effectively and keep your club on the path to growth.
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