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Website Writing Services

Your club’s website is your online home and it should match your member’s exceptional experience. To attract the right visitors, your website content needs to answer one question: "Why should someone choose your club?" StoryTeller uses your best content to capture the right leads and bring them closer to your club.

  • Reflect your club's benefits in simple messaging across your site.

  • Optimize your website to rank for relevant terms, attracting qualified leads seeking your club's offerings.

  • We uncover high-potential keywords for optimal visibility and attract your ideal audience.

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Kathy Heil, Partner
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We explore ways to help you connect and engage with prospective members.

Topics include:

Attracting Millennial Members

Getting Board Buy-In For Marketing Budgets

Doubling Online Leads Without Redoing Your Website

Marketing Best Practices to Reach the Modern Buyer & More

Working Together to Grow Membership

Greystone recognized the potential for enhancing their market position through investments in digital marketing to complement their existing strategies. After careful consideration of available digital marketing agencies, Greystone selected StoryTeller Media + Communications due to our specialization in working with other renowned private club clients such as Hazeltine National Golf Club. Greystone was an ideal fit for StoryTeller, not only because they have premium service offerings and memberships to promote, but also because of the strong culture of trust and empowerment among the leadership team–which is critical for collaboration and growth.

At the onset of our partnership, we were enthusiastic about teaming up with Greystone to implement data-driven digital marketing and content strategies aimed at attracting new members and fostering The Club's long-term success. Below, we delve into the key strategies collaboratively developed by the Greystone and StoryTeller teams, which have resulted in significant membership growth from January 2020 to the present.

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Since its founding in 1991 in Birmingham, Alabama, Greystone Golf & Country Club has offered premium membership experiences defined by its relaxing, peaceful atmosphere and inviting, bright southern hospitality. Within their membership community, individuals and families forge lifelong friendships–whether on the two beautiful Championship golf courses or enjoying live music on the patio.

—Case Study—

Bringing Members Home

How Greystone’s community has flourished through golf club marketing strategies
ggcc casestudy